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The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency by Kotaro Sugiyama and Tim Andree
Author:	Sugiyama, Kotaro
other author:	Andree, Tim
Published:	New York :McGraw-Hill,2011
Description:	302 p.
Subject:	MarketingProblems, exercises, etc.Management
Online resource:	http://lb20.mcgrawhill.libraryandbook.net/FE/search_viewOpen.action?bookId=YsdsdebY18712b51Y
ISBN:	0071748121

The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency
Sugiyama, Kotaro

The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency [electronic resources] /by Kotaro Sugiyama and Tim Andree - 1st ed - New York :McGraw-Hill,2011 - 302 p.

ISBN: 0071748121Subjects--Topical Terms:

441832
Marketing
--Management--Problems, exercises, etc.

LC Class. No.: HF6181.D4 / S84 2011

Dewey Class. No.: 658.8

The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency
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