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The silver market phenomenonmarketin...
~
Herstatt, Cornelius.
The silver market phenomenonmarketing and innovation in the aging society /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The silver market phenomenonedited by Florian Kohlbacher, Cornelius Herstatt.
Reminder of title:
marketing and innovation in the aging society /
other author:
Kohlbacher, Florian.
Published:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2011.
Description:
xxxiv, 460 p. :ill. (some col.), digital ;24 cm.
Contained By:
Springer eBooks
Subject:
MarketingSocial aspects.
Online resource:
http://dx.doi.org/10.1007/978-3-642-14338-0
ISBN:
9783642143380 (electronic bk.)
The silver market phenomenonmarketing and innovation in the aging society /
The silver market phenomenon
marketing and innovation in the aging society /[electronic resource] :edited by Florian Kohlbacher, Cornelius Herstatt. - 2nd ed. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2011. - xxxiv, 460 p. :ill. (some col.), digital ;24 cm.
ISBN: 9783642143380 (electronic bk.)Subjects--Topical Terms:
230848
Marketing
--Social aspects.
LC Class. No.: HF5414 / .S55 2011
Dewey Class. No.: 658.800846
The silver market phenomenonmarketing and innovation in the aging society /
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marketing and innovation in the aging society /
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edited by Florian Kohlbacher, Cornelius Herstatt.
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2nd ed.
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Berlin, Heidelberg :
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Springer-Verlag Berlin Heidelberg,
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2011.
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xxxiv, 460 p. :
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ill. (some col.), digital ;
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24 cm.
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Marketing
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Social aspects.
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Herstatt, Cornelius.
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Business and Economics (Springer-11643)
based on 0 review(s)
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電子館藏
Items
1 records • Pages 1 •
1
Inventory Number
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Opac note
Attachments
000000053961
電子館藏
1圖書
電子書
EB HF5414 .S55 2011
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://dx.doi.org/10.1007/978-3-642-14338-0
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