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Collaboration and co-creationnew pla...

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Bhalla, Gaurav.

Collaboration and co-creationnew platforms for marketing and innovation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Collaboration and co-creationby Gaurav Bhalla.
Reminder of title:	new platforms for marketing and innovation /
Author:	Bhalla, Gaurav.
Published:	New York, NY :Springer Science+Business Media, LLC,2011.
Description:	xiv, 205 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing researchDirectories.
Online resource:	http://dx.doi.org/10.1007/978-1-4419-7082-4
ISBN:	9781441970824 (electronic bk.)

Collaboration and co-creationnew platforms for marketing and innovation /
Bhalla, Gaurav.

Collaboration and co-creationnew platforms for marketing and innovation /[electronic resource] :by Gaurav Bhalla. - New York, NY :Springer Science+Business Media, LLC,2011. - xiv, 205 p. :ill., digital ;24 cm.

ISBN: 9781441970824 (electronic bk.)Subjects--Topical Terms:

438516
Marketing research
--Directories.

LC Class. No.: HF5415.2 / .B48 2011

Dewey Class. No.: 658.83

Collaboration and co-creationnew platforms for marketing and innovation /
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008 110816s2011 nyu s j eng d
020 $a 9781441970824 (electronic bk.)
020 $a 9781441970817 (paper)
035 $a 978-1-4419-7081-7
050 0 4 $a HF5415.2 $b .B48 2011
082 0 4 $a 658.83 $2 22
090 $a HF5415.2 $b .B575 2011
100 1 $a Bhalla, Gaurav. $3 509636
245 1 0 $a Collaboration and co-creation $h [electronic resource] : $b new platforms for marketing and innovation / $c by Gaurav Bhalla.
260 $a New York, NY : $b Springer Science+Business Media, LLC, $c 2011.
300 $a xiv, 205 p. : $b ill., digital ; $c 24 cm.
650 0 $a Marketing research $v Directories. $3 438516
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a Management/Business for Professionals. $3 283813
650 2 4 $a Organization/Planning. $3 274403
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-1-4419-7082-4
950 $a Business and Economics (Springer-11643)

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EB HF5415.2 .B48 2011

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http://dx.doi.org/10.1007/978-1-4419-7082-4

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