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Contingency factors of marketing-mix...

Codita, Roxana.

Contingency factors of marketing-mix standardizationGerman consumer goods companies in Central and Eastern Europe /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Contingency factors of marketing-mix standardizationby Roxana Codita.
Reminder of title:	German consumer goods companies in Central and Eastern Europe /
Author:	Codita, Roxana.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011.
Description:	xxii, 312 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	MarketingStandardsGermany
Online resource:	http://dx.doi.org/10.1007/978-3-8349-6169-3
ISBN:	9783834961693 (electronic bk.)

Contingency factors of marketing-mix standardizationGerman consumer goods companies in Central and Eastern Europe /
Codita, Roxana.

Contingency factors of marketing-mix standardizationGerman consumer goods companies in Central and Eastern Europe /[electronic resource] :by Roxana Codita. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011. - xxii, 312 p. :ill., digital ;24 cm.

ISBN: 9783834961693 (electronic bk.)Subjects--Topical Terms:

511045
Marketing
--Standards--Germany

LC Class. No.: HF5415.12.G4 / C63 2011

Dewey Class. No.: 658.8409437

Contingency factors of marketing-mix standardizationGerman consumer goods companies in Central and Eastern Europe /
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245 1 0 $a Contingency factors of marketing-mix standardization $h [electronic resource] : $b German consumer goods companies in Central and Eastern Europe / $c by Roxana Codita.
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300 $a xxii, 312 p. : $b ill., digital ; $c 24 cm.
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