國立高雄大學圖資館 |

語系: 繁體中文

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Contingency factors of marketing-mix...

Codita, Roxana.

Contingency factors of marketing-mix standardizationGerman consumer goods companies in Central and Eastern Europe /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Contingency factors of marketing-mix standardizationby Roxana Codita.
其他題名:	German consumer goods companies in Central and Eastern Europe /
作者:	Codita, Roxana.
出版者:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011.
面頁冊數:	xxii, 312 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	MarketingStandardsGermany
電子資源:	http://dx.doi.org/10.1007/978-3-8349-6169-3
ISBN:	9783834961693 (electronic bk.)

Contingency factors of marketing-mix standardizationGerman consumer goods companies in Central and Eastern Europe /
Codita, Roxana.

Contingency factors of marketing-mix standardizationGerman consumer goods companies in Central and Eastern Europe /[electronic resource] :by Roxana Codita. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011. - xxii, 312 p. :ill., digital ;24 cm.

ISBN: 9783834961693 (electronic bk.)Subjects--Topical Terms:

511045
Marketing
--Standards--Germany

LC Class. No.: HF5415.12.G4 / C63 2011

Dewey Class. No.: 658.8409437

Contingency factors of marketing-mix standardizationGerman consumer goods companies in Central and Eastern Europe /
LDR:00834nmm 2200229 a 4500 001 293827
003 Springer
005 20110714105634.0
006 m d
007 cr nn 008maaau
008 110816s2011 gw s j eng d
020 $a 9783834961693 (electronic bk.)
020 $a 9783834925961 (paper)
035 $a 978-3-8349-2596-1
050 0 4 $a HF5415.12.G4 $b C63 2011
082 0 4 $a 658.8409437 $2 22
090 $a HF5415.12.G4 $b C669 2011
100 1 $a Codita, Roxana. $3 511044
245 1 0 $a Contingency factors of marketing-mix standardization $h [electronic resource] : $b German consumer goods companies in Central and Eastern Europe / $c by Roxana Codita.
260 $a Wiesbaden : $b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, $c 2011.
300 $a xxii, 312 p. : $b ill., digital ; $c 24 cm.
650 0 $a Marketing $x Standards $z Germany $x Management. $3 511045
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Management/Business for Professionals. $3 283813
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-6169-3
950 $a Business and Economics (Springer-11643)