| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
The managers guide to distribution channelsLinda Gorchels, Edward J. Marien, Chuck West. |
| Author: |
Gorchels, Linda. |
| other author: |
West, Chuck. |
| Published: |
New York, :McGraw-Hill,c2004. |
| Description: |
xii, 225 p. :ill. chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans. |
| Subject: |
Marketing channels. |
| Online resource: |
Click for full text (McGrawHill) |
| ISBN: |
0071428682 (hbk.) |