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非營利組織經營社會企業之研究-以家扶基金會愛心商店為例 = A Stud...

國立高雄大學高階經營管理碩士在職專班(EMBA)

非營利組織經營社會企業之研究-以家扶基金會愛心商店為例 = A Study of Managing Social Enterprisefor Non-Profit Organizations-- The Case of Taiwan Fund for Children and Families

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of Managing Social Enterprisefor Non-Profit Organizations-- The Case of Taiwan Fund for Children and Families
作者:	王聖基,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民100
面頁冊數:	144葉圖，表格 : 30公分;
標題:	非營利組織
標題:	Non-profit-organization
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/62843050009262828095
附註:	參考書目：葉127-132
摘要註:	「家扶基金會」早在1950年成立至今，已有超過六十年的歷史，一直都是以服務弱勢兒童及其家庭為主，專業工作成果得到政府及社會大眾肯定，2008年世界金融海嘯衝擊，社會各界捐款相形減少，以慈善事業為基礎的非營利組織，有何因應對策來面對社會環境的變化與經濟條件的改變。家扶基金會王明仁執行長2008年帶領全國各地家扶主管，前往觀摩香港社會福利團體實際經營社會企業成功之模式，回國後開始規劃社會企業，設立家扶愛心商店，試圖以創新的服務方案，自助助人的工作模式，讓受助的家長除能學習一技之長又能得到更多的經濟收入，使其避免過度依賴社會福利資源。本研究以CORPS模式分析家扶基金會具代表性的A、B、C、D四所家扶愛心商店之經營現況。研究結果顯示，家扶愛心商店對弱勢家庭服務對象(Clients)的就業助益，創造107個工作機會，經營(Operation)績效目標達成率相當高，財力、物力資源(Resources)投入都能充分運用，且聘僱弱勢家長為專職人力(Participants)加以培訓，學習一技之長使其再就業，服務內容(Services)與規劃都能符合家扶基金會使命與目標。另一方面，本研究進一步經由SWOT分析及行銷策略分析，以提供給家扶愛心商店在做管理及決策時，能有獨特的行銷策略，來達成組織的使命與願景。研究結果建議：(一)強化家扶愛心商店軟硬體設備，可使販售商品通路更加流通。(二)加強包裝與愛心商品資源開發，維持市場核心競爭力。(三)聘僱專業經營管理人才，解決專業知能不足的問題。(四)建立專屬家扶品牌體系，獲致社會大眾認同，展現競爭優勢。(五)後續發展方向明確，期能永續經營發展。(六)建立家扶愛心商店經營模式，達到充分運用社會各界資源，讓家扶愛心商店獲致實質效益並永續經營，造福更多弱勢家庭。 This study outlines a successful business model of the Charity Shops run by Taiwan Fund for Children and Families (TFCF). TFCF, a non-profit organization (NPO) working for the best benefits of needy children and their families, has started its function since 1950. The professional services and programs that TFCF provided have won the support and trust from the government and the public. However, a financial tsunami hits the whole world’s economy in 2008, the donation from the publics has been declined at a large scale. Thus, the NPOs should think about the adaptive strategies when facing those challenges accrued from environmental, social, and economic changes.In 2008, Ming-Jen Wang - the Executive Director of the TFCF, led a group of 23 persons each are the directors of the branch offices nationwide to visit and learn how a local NPO in Hong Kong successfully runs the social enterprises. Inspired by this visit, the TFCF started its first charity shop to benefit its clients by promoting their working skills to generate more economic income. This program aims to prevent the clients from heavily dependent sorely on social supports and to teach the clients how to live on their own skills.This thesis, firstly, applies the CORPS (Clients, Operation, Resources, Participants, and Services) approach to analyze the business model of four Charity Shops - A, B, C, and D, each of which is run by different branch office of the TFCF. Results show that the Charity Shops could really benefit the TFCF and its sponsored families in each of the CORPS dimensions. The benefits involves: (1)the Clients can access more job opportunities, a total of 107 job opportunities has been created for the needy families; (2)the Operation model can reach very high performance, almost 100%, of the yearly goal; (3)the manpower and the material Resources have been highly and well utilized; (4)the parents of the sponsored families are hired as the employees and the Participants of the Charity Shop, and the related training courses have also been provided to them as well. (5)the Services that are designed to the sponsored families could be more complied with the TFCF’s mission and goal.In addition, the analyses of SWOT and marketing strategy are performed to provide suggestions for the TFCF to adopt unique marketing strategies for achieving organization’s missions when running a charity shop. Through the analyses, suggestions are provided as follows. (1)Reinforcing the software and hardware for the charity shop could increase the distribution channels of the commodities. (2)Enhancing the wrapping of commodities and exploring the resources of charity products are essential to sustain the core competency of the charity shop. (3)Hiring the management professionals is necessary to complement the insufficiency of expertise. (4)Building up the unique brand for the TFCF is important to achieve the recognitions of the publics and increase the competitive advantages of the charity shop. (5)A clear and specific goal for the development of the charity shop could help the sustainability of operations. (6)Developing a structured business model for the charity shop could assist the TFCF in utilizing the social resources more effectively and benefiting more needy families.

非營利組織經營社會企業之研究-以家扶基金會愛心商店為例 = A Study of Managing Social Enterprisefor Non-Profit Organizations-- The Case of Taiwan Fund for Children and Families
王, 聖基

非營利組織經營社會企業之研究-以家扶基金會愛心商店為例 = A Study of Managing Social Enterprisefor Non-Profit Organizations-- The Case of Taiwan Fund for Children and Families / 王聖基撰 - [高雄市] : 撰者, 民100. - 144葉 ; 圖，表格 ; 30公分.
參考書目：葉127-132.
非營利組織Non-profit-organization

非營利組織經營社會企業之研究-以家扶基金會愛心商店為例 = A Study of Managing Social Enterprisefor Non-Profit Organizations-- The Case of Taiwan Fund for Children and Families
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