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爵士樂婚禮樂團關鍵成功因素之研究以高雄市婚禮樂團為例 = A Study...

國立高雄大學高階經營管理碩士在職專班(EMBA)

爵士樂婚禮樂團關鍵成功因素之研究以高雄市婚禮樂團為例 = A Study of the Key Success Factors of Jazz Wedding Ceremony Band Industry in Kaohsiung City

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of the Key Success Factors of Jazz Wedding Ceremony Band Industry in Kaohsiung City
作者:	徐岳彤,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民100
面頁冊數:	147面圖，表格 : 30公分;
標題:	婚宴產業
標題:	Wedding Ceremony Industry;
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/25004414211112740987
附註:	參考書目：面70-73
摘要註:	近年來在婚宴產業中，婚禮樂團在婚宴中的角色越來越重要，也越來越多元，舉凡有管絃樂團、搖滾樂團、國樂團、流行樂團及爵士樂團。在高雄市的婚禮樂團中，以爵士樂婚禮樂團佔大宗，而爵士樂婚禮樂團以「即興」和「搖擺感」在婚禮樂團中獨樹一格，深受新婚夫妻的喜愛。本研究採質化分析，透過深度訪談13位與爵士樂婚禮樂團經營有關的上中下游的專家，探討(1)高雄市婚禮樂團之概況；(2)爵士樂在婚禮樂團中扮演的角色和價值；(3)爵士樂婚禮樂團經營的關鍵成功的因素。研究結果顯示，爵士樂婚禮樂團佔婚禮樂團市場上的最大宗，最佳的服務品質為爵士樂婚禮樂團經營之關鍵成功因素之一，除了服務品質外，專業技術和企業形象亦為勝出的關鍵，另精緻化的經營及具備專業能力是非常重要的關鍵因素，與相關產業的策略聯盟亦是值得關注的。 The wedding ceremony band─the orchestra, the rock band, the Chinese orchestra, the pop band, the jazz band─plays a more important and more various role in the wedding ceremony industry in recently years. The jazz band plays a main part in Kaohsiung. The jazz band is enormous popular with newlyweds for two features: improvisation and swing feeling. This study takes qualitative analysis and has in-depth interviews with thirteen experts who come from head, middle and down streams to discuss things as follow:1. The general situation of the wedding ceremony band in Kaohsiung.2. The situation and the value of the jazz band play in the wedding ceremony band.3. The key success factors of jazz wedding ceremony band management.The result shows: the jazz wedding ceremony band plays a major part in wedding ceremony band market. This study argues that the best service quality is one of the key success factors of the jazz wedding ceremony band management. Besides the service quality, professional techniques and the corporate identity are also crucial factors which prevail over other factors. The compact management and the professional capability are very important key factors, too. Strategic business alliances of related industries should be also pay close attention to.

爵士樂婚禮樂團關鍵成功因素之研究以高雄市婚禮樂團為例 = A Study of the Key Success Factors of Jazz Wedding Ceremony Band Industry in Kaohsiung City
徐, 岳彤

爵士樂婚禮樂團關鍵成功因素之研究以高雄市婚禮樂團為例 = A Study of the Key Success Factors of Jazz Wedding Ceremony Band Industry in Kaohsiung City / 徐岳彤撰 - [高雄市] : 撰者, 民100. - 147面 ; 圖，表格 ; 30公分.
參考書目：面70-73.
婚宴產業Wedding Ceremony Industry;

爵士樂婚禮樂團關鍵成功因素之研究以高雄市婚禮樂團為例 = A Study of the Key Success Factors of Jazz Wedding Ceremony Band Industry in Kaohsiung City
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