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Advances in advertising research.Vol...

Okazaki, Shintaro.

Advances in advertising research.Vol. 2,Breaking new ground in theory and practice

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in advertising research.edited by Shintaro Okazaki.
remainder title:	Breaking new ground in theory and practice
other author:	Okazaki, Shintaro.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011.
Description:	xiv, 490 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	AdvertisingResearch.
Online resource:	http://dx.doi.org/10.1007/978-3-8349-6854-8
ISBN:	9783834968548 (electronic bk.)

Advances in advertising research.Vol. 2,Breaking new ground in theory and practice
Advances in advertising research.Vol. 2,Breaking new ground in theory and practice[electronic resource] /Breaking new ground in theory and practiceedited by Shintaro Okazaki. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011. - xiv, 490 p. :ill., digital ;24 cm.

ISBN: 9783834968548 (electronic bk.)Subjects--Topical Terms:

251272
Advertising
--Research.

Dewey Class. No.: 659.1072

Advances in advertising research.Vol. 2,Breaking new ground in theory and practice
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