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Handbook of research on mobile marke...

IGI Global.

Handbook of research on mobile marketing management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of research on mobile marketing management[edited by] Key Pousttchi, Dietmar G. Wiedemann.
other author:	Pousttchi, Key,
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010.
Description:	xxxii, 548 p. :ill. ;29 cm.
Subject:	Telemarketing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5
ISBN:	9781605660752 (ebook)

Handbook of research on mobile marketing management
Handbook of research on mobile marketing management[electronic resource] /[edited by] Key Pousttchi, Dietmar G. Wiedemann. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010. - xxxii, 548 p. :ill. ;29 cm. - Advances in e-business research series (AEBR),1935-2700. - Advances in e-business research series,.

Includes bibliographical references (p. 484-528) and index.

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781605660752 (ebook)Subjects--Topical Terms:

206835
Telemarketing.
Subjects--Index Terms:

Advertiser adoption

LC Class. No.: HF5415.1265 / .H357 2010e

Dewey Class. No.: 658.8/72

Handbook of research on mobile marketing management
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245 0 0 $a Handbook of research on mobile marketing management $h [electronic resource] / $c [edited by] Key Pousttchi, Dietmar G. Wiedemann.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2010.
300 $a xxxii, 548 p. : $b ill. ; $c 29 cm.
490 1 $a Advances in e-business research series (AEBR), $x 1935-2700
504 $a Includes bibliographical references (p. 484-528) and index.
520 3 $a "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Telemarketing. $3 206835
650 0 $a Text messages (Telephone systems) $3 529863
650 0 $a Internet marketing. $3 208232
650 0 $a Internet advertising. $3 208231
650 0 $a Cell phones. $3 387341
653 $a Advertiser adoption
653 $a Business models in mobile marketing
653 $a Conceptualization of mobile marketing
653 $a Consumer and advertiser perception and attitudes
653 $a Cross-country comparison of consumer attitudes
653 $a Interactions among mobile devices, applications, and users
653 $a International mobile marketing regulation
653 $a Location based services
653 $a Mobile marketing campaign management
653 $a Mobile marketing campaign planning
653 $a Mobile marketing campaign types
653 $a Mobile marketing metrics
653 $a Mobile marketing practices
653 $a Mobile marketing research
653 $a Mobile marketing value system
653 $a Mobile technologies
653 $a Privacy issues and trust in mobile marketing
653 $a Standardization in mobile marketing
653 $a Success factors of mobile marketing
653 $a Theory building in mobile marketing
700 1 $a Pousttchi, Key, $d 1970- $3 529860
700 1 $a Wiedemann, Dietmar G., $d 1977- $3 529861
710 2 $a IGI Global. $3 529832
776 0 $c (Original) $z 1605660744 $z 9781605660745 $w (DLC) 2009006922
830 0 $a Advances in e-business research series, $x 1935-2700. $3 529862
856 4 8 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5