國立高雄大學圖資館 |

Language: English

Back

Handbook of research on digital medi...

Burns, Neal M., (1933-)

Handbook of research on digital media and advertisinguser generated content consumption /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of research on digital media and advertising[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
Reminder of title:	user generated content consumption /
other author:	Eastin, Matthew S.
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010.
Description:	xxvi, 742 p. :ill. ;29 cm.
Subject:	AdvertisingSocial aspects.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8
ISBN:	9781605667935 (ebook)

Handbook of research on digital media and advertisinguser generated content consumption /
Handbook of research on digital media and advertisinguser generated content consumption /[electronic resource] :[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010. - xxvi, 742 p. :ill. ;29 cm.

Includes bibliographical references.

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781605667935 (ebook)Subjects--Topical Terms:

223769
Advertising
--Social aspects.Subjects--Index Terms:

Media regulation

LC Class. No.: HF5821 / .H318 2010e

Dewey Class. No.: 659.14/4

Handbook of research on digital media and advertisinguser generated content consumption /
LDR:01786nmm a2200397 a 4500 001 309126
003 IGIG
005 19991118134447.0
008 111207s2010 paua fsb 000 0 eng d
010 $z 2009053448
020 $a 9781605667935 (ebook)
020 $a 1605667935 (ebook)
020 $a 9781605667928 (hbk.)
020 $a 1605667927 (hbk.)
035 $a (CaBNvSL)gtp00544833
035 $a 00000326
040 $a CaBNvSL $c CaBNvSL $d CaBNvSL
050 4 $a HF5821 $b .H318 2010e
082 0 4 $a 659.14/4 $2 22
245 0 0 $a Handbook of research on digital media and advertising $h [electronic resource] : $b user generated content consumption / $c [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2010.
300 $a xxvi, 742 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references.
520 3 $a "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Advertising $x Social aspects. $3 223769
650 0 $a Internet marketing $x Social aspects. $3 530011
650 0 $a Consumer behavior. $3 185170
650 0 $a Digital media $x Social aspects. $3 304984
653 $a Media regulation
653 $a Product placement effectiveness
653 $a Media and Web 2.0
653 $a Audience engagement
653 $a Virtual environments and virtual identities
653 $a Marketing in virtual worlds
653 $a Digital metrics
653 $a Consumer-generated blog advertising
653 $a In-game ad placement
653 $a Web advertising
700 1 $a Eastin, Matthew S. $3 530008
700 1 $a Daugherty, Terry, $d 1971- $3 530009
700 1 $a Burns, Neal M., $d 1933- $3 530010
710 2 $a IGI Global. $3 529832
776 0 $c (Original) $z 1605667927 $z 9781605667928 $w (DLC) 2009053448
856 4 8 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8