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Online multimedia advertisingtechniq...
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Hanjalic, A.
Online multimedia advertisingtechniques and technologies /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Online multimedia advertisingXian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.
其他題名:
techniques and technologies /
其他作者:
Hua, Xian-Sheng,
出版者:
Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2011.
面頁冊數:
xvi, 334 p. :ill. ;29 cm.
標題:
Internet advertising.
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8
ISBN:
9781609601911 (ebook)
Online multimedia advertisingtechniques and technologies /
Online multimedia advertising
techniques and technologies /[electronic resource] :Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2011. - xvi, 334 p. :ill. ;29 cm.
Includes bibliographical references.
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781609601911 (ebook)Subjects--Topical Terms:
208231
Internet advertising.
Subjects--Index Terms:
Adapting online advertising techniques to television
LC Class. No.: HF6146.I58 / O56 2011eb
Dewey Class. No.: 659.14/4
Online multimedia advertisingtechniques and technologies /
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8
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