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Designing winning products

Lehtonen, Ari.

Designing winning products

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Designing winning productsedited by Arch G. Woodside, Timo Liukko,Ari Lehtonen.
其他作者:	Woodside, Arch G.
出版者:	New York :JAI,2000.
面頁冊數:	1 online resource (xiii, 306 p.) :ill.
標題:	New productsManagement.
電子資源:	http://www.emeraldinsight.com/1069-0964/10
ISBN:	9781849500609 (electronic bk.)

Designing winning products
Designing winning products[electronic resource] /edited by Arch G. Woodside, Timo Liukko,Ari Lehtonen. - 1st ed. - New York :JAI,2000. - 1 online resource (xiii, 306 p.) :ill. - Advances in business marketing and purchasing,v. 101069-0964 ;. - Advances in business marketing and purchasing ;v. 10..

Includes bibliographical references.

Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy/ Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturingsystems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-businesscustomers / Arch G. Woodside, Robert C. McMurrian -- When superior newproducts are rejected / Arch G. Woodside -- Concluding observations ondesigning winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko,Ari Lehtonen.

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailedexamples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new productssometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.

ISBN: 9781849500609 (electronic bk.)Subjects--Topical Terms:

207868
New products
--Management.

LC Class. No.: HF5415.153 / .D47 2000

Dewey Class. No.: 658.5/752

Universal Decimal Class. No.: 339.1

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505 0 $a Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy/ Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturingsystems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-businesscustomers / Arch G. Woodside, Robert C. McMurrian -- When superior newproducts are rejected / Arch G. Woodside -- Concluding observations ondesigning winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko,Ari Lehtonen.
520 $a Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailedexamples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new productssometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.
588 $a Description based on print version record.
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650 0 $a Industrial design. $3 341008
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650 7 $a Business & Economics $x Marketing $x Research. $2 bisacsh $3 532799
700 1 $a Woodside, Arch G. $3 221060
700 1 $a Liukko, Timo. $3 532794
700 1 $a Lehtonen, Ari. $3 532795
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