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Review of marketing researchVolume 1 /

Malhotra, Naresh K.

Review of marketing researchVolume 1 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Review of marketing researchedited by Naresh K. Malhotra.
other author:	Malhotra, Naresh K.
Published:	Bingley, U.K. :Emerald,2005.
Description:	1 online resource (xii, 336 p.) :ill.
Notes:	Includes index.
Subject:	Business & EconomicsMarketing
Online resource:	http://www.emeraldinsight.com/1548-6435/1
ISBN:	9780857247230 (electronic bk.)

Review of marketing researchVolume 1 /
Review of marketing researchVolume 1 /[electronic resource].edited by Naresh K. Malhotra. - Bingley, U.K. :Emerald,2005. - 1 online resource (xii, 336 p.) :ill. - Review of marketing research,1548-6435.

Includes index.

A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse andthe collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Kent B. Monroe -- The resource-advantage theory of competition : a review / Robert M. Morgan -- Toward an integrated model of business performance / Sundar G. Bharadwaj, Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles and Can Uslay.

The 'Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literaturereviews, cutting-edge methodologies, empirical studies, emerging trends, international developments,guidelines for implementation, and suggestions for future theory development and testing. Edited byNaresh K. Malhotra along with a distinguished editorial review board drawn from the leading figuresin marketingresearch and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-boardview of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

ISBN: 9780857247230 (electronic bk.)Subjects--Topical Terms:

532799
Business & Economics
--Marketing

LC Class. No.: HF5415.2 / .R48 2005

Dewey Class. No.: 658.83

Universal Decimal Class. No.: 339.1

Review of marketing researchVolume 1 /
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520 $a The 'Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literaturereviews, cutting-edge methodologies, empirical studies, emerging trends, international developments,guidelines for implementation, and suggestions for future theory development and testing. Edited byNaresh K. Malhotra along with a distinguished editorial review board drawn from the leading figuresin marketingresearch and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-boardview of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.
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