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Research on international service ma...

Pauwels, Pieter.

Research on international service marketinga state of the art /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Research on international service marketingguest edited by Pieter Pauwels and Ko de Ruyter.
Reminder of title:	a state of the art /
other author:	Pauwels, Pieter.
Published:	Amsterdam ;Elsevier JAI,2005.
Description:	1 online resource (ix, 197 p.) :ill.
Notes:	State of the art report.
Subject:	Service industriesMarketing.
Online resource:	http://www.emeraldinsight.com/1474-7979/15
ISBN:	9781849503310 (electronic bk.)

Research on international service marketinga state of the art /
Research on international service marketinga state of the art /[electronic resource] :guest edited by Pieter Pauwels and Ko de Ruyter. - 1st ed. - Amsterdam ;Elsevier JAI,2005. - 1 online resource (ix, 197 p.) :ill. - Advances in international marketing,v. 151474-7979 ;. - Advances in international marketing ;v. 10..

State of the art report.

Includes bibliographical references and index.

Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits forgaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds--The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms:a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategiesof service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.

ISBN: 9781849503310 (electronic bk.)Subjects--Topical Terms:

187344
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .R47 2005

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 339.5

Research on international service marketinga state of the art /
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500 $a State of the art report.
504 $a Includes bibliographical references and index.
505 0 $a Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits forgaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds--The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms:a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.
520 $a A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategiesof service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
588 $a Description based on print version record.
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650 0 $a Export marketing. $3 216633
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700 1 $a Ruyter, Ko de. $3 533503
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830 0 $a Advances in international marketing ; $v v. 10. $3 532816
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