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Astute competitionthe economics of s...

Johnson, Peter, (1956-)

Astute competitionthe economics of strategic diversity /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Astute competitionedited by Peter Johnson.
其他題名:	the economics of strategic diversity /
其他作者:	Johnson, Peter,
出版者:	Boston :Elsevier B. V.,2006.
面頁冊數:	1 online resource (xx, 226 p.).
附註:	Includes index.
標題:	Strategic planning.
電子資源:	http://www.emeraldinsight.com/1479-067x/11
ISBN:	9781849508186 (electronic bk.)

Astute competitionthe economics of strategic diversity /
Astute competitionthe economics of strategic diversity /[electronic resource] :edited by Peter Johnson. - Boston :Elsevier B. V.,2006. - 1 online resource (xx, 226 p.). - Techology, innovation, entrepreneurship, and competitive strategy,v. 111479-067X ;. - Technology, innovation, entrepreneurship, and competitive strategy series ;v. 9..

Includes index.

The economics of strategic diversity / Peter Johnson -- Business models / Peter Johnson -- Routes to competitive advantage / Peter Johnson -- Economic rents / Peter Johnson -- The return on resources / Peter Johnson -- Business development / Peter Johnson -- Corporate strategy : purpose / Peter Johnson -- Corporate strategy : techniques / Peter Johnson -- Start-up strategy / Peter Johnson -- Summary, Observations and conclusion / Peter Johnson.

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisationeconomics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All haveunique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporaryeconomics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how thesemethods can be practically applied through tools andtechniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.

ISBN: 9781849508186 (electronic bk.)

LCCN: 2006050293Subjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28 / .J64 2006

Dewey Class. No.: 658.4/012

Universal Decimal Class. No.: 338.6

Astute competitionthe economics of strategic diversity /
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