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Cross-cultural marketingtheory, prac...

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Burton, Dawn, (1961-)

Cross-cultural marketingtheory, practice and relevance /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cross-cultural marketingDawn Burton.
Reminder of title:	theory, practice and relevance /
Author:	Burton, Dawn,
Published:	Abingdon, Oxon ;Routledge,2008.
Description:	319 p. ;24 cm.
Subject:	Multiculturalism.
Online resource:	Click here to view
ISBN:	9780203889343 (e-book : PDF)

Cross-cultural marketingtheory, practice and relevance /
Burton, Dawn,1961-

Cross-cultural marketingtheory, practice and relevance /[electronic resource] :Dawn Burton. - Abingdon, Oxon ;Routledge,2008. - 319 p. ;24 cm.

Includes bibliographical references and index.

Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.

Mode of access: World Wide Web.

ISBN: 9780203889343 (e-book : PDF)Subjects--Topical Terms:

174796
Multiculturalism.

LC Class. No.: HF5415 / .B7763 2008

Dewey Class. No.: 658.80089

Cross-cultural marketingtheory, practice and relevance /
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100 1 $a Burton, Dawn, $d 1961- $3 534560
245 1 0 $a Cross-cultural marketing $h [electronic resource] : $b theory, practice and relevance / $c Dawn Burton.
260 # $a Abingdon, Oxon ; $a New York : $b Routledge, $c 2008.
300 $a 319 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
538 $a Mode of access: World Wide Web.
650 # 0 $a Multiculturalism. $3 174796
650 # 0 $a Minority consumers. $3 534561
650 # 0 $a Marketing. $3 182957
776 1 # $z 9780415448925
856 4 0 $u http://www.tandfebooks.com/isbn/9780203889343 $z Click here to view

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000000063207

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EB HF5415 .B7763 2008

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http://www.tandfebooks.com/isbn/9780203889343

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