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Interpretation in social life, socia...

O'Shaugnessy, John, (1927-)

Interpretation in social life, social science, and marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Interpretation in social life, social science, and marketingJohn O'Shaugnessy.
作者:	O'Shaugnessy, John,
出版者:	New York :Routledge,2009.
面頁冊數:	viii, 227 p. ;24 cm.
標題:	Imagery (Psychology)
電子資源:	Click here to view
ISBN:	9780203871010 (e-book : PDF)

Interpretation in social life, social science, and marketing
O'Shaugnessy, John,1927-

Interpretation in social life, social science, and marketing[electronic resource] /John O'Shaugnessy. - New York :Routledge,2009. - viii, 227 p. ;24 cm. - Routledge interpretive marketing research ;9. - Routledge interpretive marketing research series ;9..

Includes bibliographical references and index.

Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.

Mode of access: World Wide Web.

ISBN: 9780203871010 (e-book : PDF)Subjects--Topical Terms:

235683
Imagery (Psychology)

LC Class. No.: BF367 / .O85 2009

Dewey Class. No.: 153.32

Interpretation in social life, social science, and marketing
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490 1 $a Routledge interpretive marketing research ; $v 9
504 $a Includes bibliographical references and index.
505 0 $a Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.
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650 0 $a Visualization. $3 182994
650 0 $a Marketing. $3 182957
650 0 $a Social sciences. $3 174709
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830 0 $a Routledge interpretive marketing research series ; $v 9. $3 534915
856 4 0 $u http://www.tandfebooks.com/isbn/9780203871010 $z Click here to view