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Interpreting consumer choicethe beha...

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Foxall, G. R.

Interpreting consumer choicethe behavioral perspective model /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Interpreting consumer choiceGordon R. Foxall.
Reminder of title:	the behavioral perspective model /
Author:	Foxall, G. R.
Published:	New York :Routledge,2010.
Description:	186 p. :ill. ;24 cm.
Subject:	Consumer behavior.
Online resource:	Click here to view
ISBN:	9780203866894 (e-book : PDF)

Interpreting consumer choicethe behavioral perspective model /
Foxall, G. R.

Interpreting consumer choicethe behavioral perspective model /[electronic resource] :Gordon R. Foxall. - New York :Routledge,2010. - 186 p. :ill. ;24 cm. - Routledge interpretive marketing research ;10. - Routledge interpretive marketing research series ;9..

Includes bibliographical references (p. [163]-180) and index.

Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.

Mode of access: World Wide Web.

ISBN: 9780203866894 (e-book : PDF)Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .F686 2010

Dewey Class. No.: 658.8342

Interpreting consumer choicethe behavioral perspective model /
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245 1 0 $a Interpreting consumer choice $h [electronic resource] : $b the behavioral perspective model / $c Gordon R. Foxall.
260 $a New York : $b Routledge, $c 2010.
300 $a 186 p. : $b ill. ; $c 24 cm.
490 1 $a Routledge interpretive marketing research ; $v 10
504 $a Includes bibliographical references (p. [163]-180) and index.
505 0 $a Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
538 $a Mode of access: World Wide Web.
650 0 $a Consumer behavior. $3 185170
650 0 $a Consumers' preferences. $3 243153
650 0 $a Consumers $x Attitudes. $3 290382
776 1 $z 9780415477604
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830 0 $a Routledge interpretive marketing research series ; $v 9. $3 534915
856 4 0 $u http://www.tandfebooks.com/isbn/9780203866894 $z Click here to view

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EB HF5415.32 .F686 2010

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http://www.tandfebooks.com/isbn/9780203866894

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