國立高雄大學圖資館 |

Language: English

Back

Flash advertisingflash platform deve...

Fincanon, Jason.

Flash advertisingflash platform development of microsites, advergames, and branded applications /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Flash advertisingJason Fincanon.
Reminder of title:	flash platform development of microsites, advergames, and branded applications /
Author:	Fincanon, Jason.
Published:	Amsterdam ;Focal Press,c2010.
Description:	1 online resource (xvii, 269 p.) :ill. (chiefly col.)
Notes:	Includes index.
Subject:	Computer animation.
Online resource:	http://www.sciencedirect.com/science/book/9780240813455
ISBN:	9780240813455

Flash advertisingflash platform development of microsites, advergames, and branded applications /
Fincanon, Jason.

Flash advertisingflash platform development of microsites, advergames, and branded applications /[electronic resource] :Jason Fincanon. - Amsterdam ;Focal Press,c2010. - 1 online resource (xvii, 269 p.) :ill. (chiefly col.)

Includes index.

Includes bibliographical references and index.

Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industy insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.

ISBN: 9780240813455

Source: 1093943:10884831Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Uniform Titles:

Flash (Computer file)
Subjects--Topical Terms:

231391
Computer animation.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: TR897.7 / .F479 2010

Dewey Class. No.: 006.6/96

Flash advertisingflash platform development of microsites, advergames, and branded applications /
LDR:03388cmm 2200433Ia 4500 001 313784
003 OCoLC
005 20111122085824.0
006 m d
007 cr cn|||||||||
008 111229s2010 ne a ob 001 0 eng d
019 $a 671648401 $a 712995381
020 $a 9780240813455
020 $a 0240813456
020 $a 9780240813462 (electronic bk.)
020 $a 0240813464 (electronic bk.)
029 1 $a NZ1 $b 13642332
035 $a (OCoLC)668210524 $z (OCoLC)671648401 $z (OCoLC)712995381
035 $a ocn668210524
037 $a 1093943:10884831 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d CDX $d OCLCQ $d N$T $d YDXCP $d E7B $d EBLCP $d MHW $d OCLCQ
049 $a TEFA
050 4 $a TR897.7 $b .F479 2010
072 7 $a COM $x 071000 $2 bisacsh
082 0 4 $a 006.6/96 $2 22
100 1 $a Fincanon, Jason. $3 454277
245 1 0 $a Flash advertising $h [electronic resource] : $b flash platform development of microsites, advergames, and branded applications / $c Jason Fincanon.
260 $a Amsterdam ; $a Boston : $b Focal Press, $c c2010.
300 $a 1 online resource (xvii, 269 p.) : $b ill. (chiefly col.)
500 $a Includes index.
504 $a Includes bibliographical references and index.
505 0 $a Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
520 $a Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industy insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.
588 $a Description based on print version record.
630 0 0 $a Flash (Computer file) $3 257561
650 0 $a Computer animation. $3 231391
650 0 $a Web sites $x Design. $3 203998
650 0 $a Internet advertising. $3 208231
650 7 $a COMPUTERS $x Digital Media $x Video & Animation. $2 bisacsh $3 536344
655 4 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Fincanon, Jason. $t Flash advertising. $d Amsterdam ; Boston : Focal Press, c2010 $z 9780240813455 $w (DLC) 2010025536 $w (OCoLC)645889492
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240813455
938 $a Coutts Information Services $b COUT $n 16426694
938 $a YBP Library Services $b YANK $n 3251729
938 $a ebrary $b EBRY $n ebr10427787
938 $a EBL - Ebook Library $b EBLB $n EBL629984
994 $a C0 $b TEF