國立高雄大學圖資館 |

Language: English

Back

Introduction to e-businessmanagement...

Combe, Colin.

Introduction to e-businessmanagement and strategy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Introduction to e-businessColin Combe.
Reminder of title:	management and strategy /
Author:	Combe, Colin.
Published:	Amsterdam ;Butterworth-Heinemann,c2006.
Description:	1 online resource (xv, 428 p.) :ill.
Subject:	Electronic commerce.
Online resource:	http://www.sciencedirect.com/science/book/9780750667319
ISBN:	9780750667319

Introduction to e-businessmanagement and strategy /
Combe, Colin.

Introduction to e-businessmanagement and strategy /[electronic resource] :Colin Combe. - 1st ed. - Amsterdam ;Butterworth-Heinemann,c2006. - 1 online resource (xv, 428 p.) :ill.

Includes bibliographical references and index.

Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google.

ISBN: 9780750667319

Source: 112348:112436Elsevier Science & Technologyhttp://www.sciencedirect.com

UkSubjects--Topical Terms:

189326
Electronic commerce.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5548.32 / .C6536 2006

Dewey Class. No.: 658.872

Introduction to e-businessmanagement and strategy /
LDR:03202cmm 2200409Ia 4500 001 313930
003 OCoLC
005 20111122091008.0
006 m d
007 cr cn|||||||||
008 111229s2006 ne a ob 001 0 eng d
016 7 $z 013365773 $2 Uk
019 $a 164338557 $a 646742950
020 $a 9780750667319
020 $a 0750667311
020 $a 9780080492780 (electronic bk.)
020 $a 0080492789 (electronic bk.)
035 $a (OCoLC)474960341 $z (OCoLC)164338557 $z (OCoLC)646742950
035 $a ocn474960341
037 $a 112348:112436 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d OCLCQ $d N$T $d YDXCP $d EBLCP $d IDEBK $d VLB $d E7B $d MHW $d OCLCQ
049 $a TEFA
050 4 $a HF5548.32 $b .C6536 2006
082 0 4 $a 658.872 $2 22
100 1 $a Combe, Colin. $3 537380
245 1 0 $a Introduction to e-business $h [electronic resource] : $b management and strategy / $c Colin Combe.
250 $a 1st ed.
260 $a Amsterdam ; $a Boston : $b Butterworth-Heinemann, $c c2006.
300 $a 1 online resource (xv, 428 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.
520 $a An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google.
588 $a Description based on print version record.
650 0 $a Electronic commerce. $3 189326
650 0 $a Electronic commerce $x Management. $3 202881
650 0 $a Business enterprises $x Computer networks. $3 184482
650 4 $a Electronic commerce. Electronic commerce $x Management. Business enterprises $x Computer networks. $3 537381
655 4 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Combe, Colin. $t Introduction to e-business. $b 1st ed. $d Amsterdam ; Boston : Butterworth-Heinemann, c2006 $z 0750667311 $z 9780750667319 $w (DLC) 2005938727 $w (OCoLC)62761074
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750667319
938 $a YBP Library Services $b YANK $n 2605683
938 $a EBL - Ebook Library $b EBLB $n EBL477407
938 $a ebrary $b EBRY $n ebr10226633
994 $a C0 $b TEF