Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Introduction to e-businessmanagement...
~
Combe, Colin.
Introduction to e-businessmanagement and strategy /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Introduction to e-businessColin Combe.
Reminder of title:
management and strategy /
Author:
Combe, Colin.
Published:
Amsterdam ;Butterworth-Heinemann,c2006.
Description:
1 online resource (xv, 428 p.) :ill.
Subject:
Electronic commerce.
Online resource:
http://www.sciencedirect.com/science/book/9780750667319
ISBN:
9780750667319
Introduction to e-businessmanagement and strategy /
Combe, Colin.
Introduction to e-business
management and strategy /[electronic resource] :Colin Combe. - 1st ed. - Amsterdam ;Butterworth-Heinemann,c2006. - 1 online resource (xv, 428 p.) :ill.
Includes bibliographical references and index.
Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google.
ISBN: 9780750667319
Source: 112348:112436Elsevier Science & Technologyhttp://www.sciencedirect.com
UkSubjects--Topical Terms:
189326
Electronic commerce.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5548.32 / .C6536 2006
Dewey Class. No.: 658.872
Introduction to e-businessmanagement and strategy /
LDR
:03202cmm 2200409Ia 4500
001
313930
003
OCoLC
005
20111122091008.0
006
m d
007
cr cn|||||||||
008
111229s2006 ne a ob 001 0 eng d
016
7
$z
013365773
$2
Uk
019
$a
164338557
$a
646742950
020
$a
9780750667319
020
$a
0750667311
020
$a
9780080492780 (electronic bk.)
020
$a
0080492789 (electronic bk.)
035
$a
(OCoLC)474960341
$z
(OCoLC)164338557
$z
(OCoLC)646742950
035
$a
ocn474960341
037
$a
112348:112436
$b
Elsevier Science & Technology
$n
http://www.sciencedirect.com
040
$a
OPELS
$b
eng
$c
OPELS
$d
OCLCQ
$d
N$T
$d
YDXCP
$d
EBLCP
$d
IDEBK
$d
VLB
$d
E7B
$d
MHW
$d
OCLCQ
049
$a
TEFA
050
4
$a
HF5548.32
$b
.C6536 2006
082
0 4
$a
658.872
$2
22
100
1
$a
Combe, Colin.
$3
537380
245
1 0
$a
Introduction to e-business
$h
[electronic resource] :
$b
management and strategy /
$c
Colin Combe.
250
$a
1st ed.
260
$a
Amsterdam ;
$a
Boston :
$b
Butterworth-Heinemann,
$c
c2006.
300
$a
1 online resource (xv, 428 p.) :
$b
ill.
504
$a
Includes bibliographical references and index.
505
0
$a
Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.
520
$a
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google.
588
$a
Description based on print version record.
650
0
$a
Electronic commerce.
$3
189326
650
0
$a
Electronic commerce
$x
Management.
$3
202881
650
0
$a
Business enterprises
$x
Computer networks.
$3
184482
650
4
$a
Electronic commerce. Electronic commerce
$x
Management. Business enterprises
$x
Computer networks.
$3
537381
655
4
$a
Electronic books.
$2
local.
$3
214472
776
0 8
$i
Print version:
$a
Combe, Colin.
$t
Introduction to e-business.
$b
1st ed.
$d
Amsterdam ; Boston : Butterworth-Heinemann, c2006
$z
0750667311
$z
9780750667319
$w
(DLC) 2005938727
$w
(OCoLC)62761074
856
4 0
$3
ScienceDirect
$u
http://www.sciencedirect.com/science/book/9780750667319
938
$a
YBP Library Services
$b
YANK
$n
2605683
938
$a
EBL - Ebook Library
$b
EBLB
$n
EBL477407
938
$a
ebrary
$b
EBRY
$n
ebr10226633
994
$a
C0
$b
TEF
based on 0 review(s)
ALL
電子館藏
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
000000060894
電子館藏
1圖書
電子書
EB HF5548.32 .C6536 c2006
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://www.sciencedirect.com/science/book/9780750667319
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login