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Consumer behaviour and advertising m...
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Khan, Matin A.
Consumer behaviour and advertising management
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Consumer behaviour and advertising managementMatin Khan.
作者:
Khan, Matin A.
出版者:
New Delhi :New Age International (P) Ltd., Publishers,c2006.
面頁冊數:
xv, 374 p. :ill.
附註:
Includes index.
標題:
Consumer behavior.
電子資源:
An electronic book accessible through the World Wide Web; click to view
Consumer behaviour and advertising management
Khan, Matin A.
Consumer behaviour and advertising management
[electronic resource] /Matin Khan. - New Delhi :New Age International (P) Ltd., Publishers,c2006. - xv, 374 p. :ill.
Includes index.
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.Subjects--Topical Terms:
185170
Consumer behavior.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.32 / .K43 2006eb
Consumer behaviour and advertising management
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Includes index.
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pt. 1. Consumer behaviour -- pt. 2. Advertising management.
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An electronic book accessible through the World Wide Web; click to view
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