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Perspectives on cross-cultural, ethn...

Megehee, Carol.

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
other author:	Woodside, Arch G.
Published:	Bingley, UK :Emerald,c2009.
Description:	xv, 308 p. :ill. ;24 cm.
Subject:	TourismSocial aspects.
ISBN:	9781849506038 :

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. - 1st ed. - Bingley, UK :Emerald,c2009. - xv, 308 p. :ill. ;24 cm. - Advances in culture, tourism and hospitality research ;v. 3.

Includes bibliographical references.

ISBN: 9781849506038 :NT$2936Subjects--Topical Terms:

214790
Tourism
--Social aspects.

LC Class. No.: G155.A1 / P47 2009

Dewey Class. No.: 338.4791

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
LDR:00728nam 2200193 a 4500 001 316919
005 20120119135444.0
008 120119s2009 enka b 000 0 eng d
020 $a 9781849506038 : $c NT$2936
035 $a 00000219
040 $a UK $b eng $c UK
041 0 $a eng
050 4 $a G155.A1 $b P47 2009
082 0 4 $a 338.4791 $2 22
245 0 0 $a Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / $c edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
250 $a 1st ed.
260 $a Bingley, UK : $b Emerald, $c c2009.
300 $a xv, 308 p. : $b ill. ; $c 24 cm.
490 0 $a Advances in culture, tourism and hospitality research ; $v v. 3
504 $a Includes bibliographical references.
650 0 $a Tourism $x Social aspects. $3 214790
700 1 $a Woodside, Arch G. $3 221060
700 1 $a Megehee, Carol. $3 541424
700 1 $a Ogle, Alfred. $3 534054