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Consumer behavior knowledge for effe...
~
Close, Angeline.
Consumer behavior knowledge for effective sports and event marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Consumer behavior knowledge for effective sports and event marketing /edited by Lynn R. Kahle, Angeline G. Close.
other author:
Kahle, Lynn R.
Published:
New York :Routledge :c2011.
Description:
xxxiv, 314 p. :ill., ports. ;23 cm.
Subject:
Consumer behavior.
ISBN:
9780415873574
Consumer behavior knowledge for effective sports and event marketing /
Consumer behavior knowledge for effective sports and event marketing /
edited by Lynn R. Kahle, Angeline G. Close. - New York :Routledge :c2011. - xxxiv, 314 p. :ill., ports. ;23 cm.
Includes bibliographical references and indexes.
ISBN: 9780415873574
LCCN: 2010012561Subjects--Topical Terms:
185170
Consumer behavior.
LC Class. No.: HF5415.32 / .C65866 2011
Dewey Class. No.: 796.06/98
Consumer behavior knowledge for effective sports and event marketing /
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Consumer behavior knowledge for effective sports and event marketing /
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edited by Lynn R. Kahle, Angeline G. Close.
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Psychology Press,
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c2011.
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xxxiv, 314 p. :
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ill., ports. ;
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23 cm.
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Includes bibliographical references and indexes.
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Consumer behavior.
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Sports
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Kahle, Lynn R.
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Close, Angeline.
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541446
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000599631
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.32 C758 2011
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1 records • Pages 1 •
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