| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing research /Alvin C. Burns, Ronald F. Bush. |
| Author: |
Burns, Alvin C. |
| other author: |
Bush, Ronald F. |
| Published: |
Upper Saddle River, N.J. ;Prentice Hall,c2010. |
| Description: |
695 p. :col. ill., ports. ;26 cm. |
| Notes: |
Previous ed.: 2006. |
| Notes: |
"Global edition." |
| Subject: |
Marketing research. |
| ISBN: |
9780137135998 (pbk.) : |