紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Marketing research /Alvin C. Burns, Ronald F. Bush. |
作者: |
Burns, Alvin C. |
其他作者: |
Bush, Ronald F. |
出版者: |
Upper Saddle River, N.J. ;Prentice Hall,c2010. |
面頁冊數: |
695 p. :col. ill., ports. ;26 cm. |
附註: |
Previous ed.: 2006. |
附註: |
"Global edition." |
標題: |
Marketing research. |
ISBN: |
9780137135998 (pbk.) : |