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The Winning Message :Candidate Behav...

Bennett, W. Lance.

The Winning Message :Candidate Behavior, Campaign Discourse, and Democracy.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Winning Message :
Reminder of title:	Candidate Behavior, Campaign Discourse, and Democracy.
Author:	Simon, Adam F.
other author:	Bennett, W. Lance.
Published:	Cambridge :Cambridge University Press,2002.
Description:	199 p.
Series:	Communication, society, and politics.
Subject:	Political campaigns - United States.
Online resource:	Click here to view book
ISBN:	9780511613524 (electronic bk.)

The Winning Message :Candidate Behavior, Campaign Discourse, and Democracy.
Simon, Adam F.

The Winning Message :Candidate Behavior, Campaign Discourse, and Democracy.[electronic resource]. - Cambridge :Cambridge University Press,2002. - 199 p. - Communication, society, and politics..

Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; CHAPTER 1 Introduction; CHAPTER 2 Dialogue: A Standard for Campaign Discourse; CHAPTER 3 Understanding Campaigns: Background, Theory, and Methods; CHAPTER 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns; CHAPTER 5 Duck or Punch? Dialogue in a California Gubernatorial Election; CHAPTER 6 Dialogue and Its Effects in Contemporary American Elections; CHAPTER 7 Explaining and Predicting the Occurrence of Dialogue

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511613524 (electronic bk.)Subjects--Topical Terms:

323200
Political campaigns - United States.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: JK1726 .S55 2002eb

Dewey Class. No.: 324.70973

The Winning Message :Candidate Behavior, Campaign Discourse, and Democracy.
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260 $a Cambridge : $b Cambridge University Press, $c 2002.
300 $a 199 p.
440 4 $a Communication, society, and politics.
505 0 $a Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; CHAPTER 1 Introduction; CHAPTER 2 Dialogue: A Standard for Campaign Discourse; CHAPTER 3 Understanding Campaigns: Background, Theory, and Methods; CHAPTER 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns; CHAPTER 5 Duck or Punch? Dialogue in a California Gubernatorial Election; CHAPTER 6 Dialogue and Its Effects in Contemporary American Elections; CHAPTER 7 Explaining and Predicting the Occurrence of Dialogue
505 8 $a CHAPTER 8 Conclusion: Toward More Substantive Campaign DiscourseAppendix A Analysis of the Model of Campaigns in Mass Elections; Appendix B Experimental Procedures; References; Index
520 $a This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.
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650 4 $a Political campaigns - United States. $3 323200
655 7 $a Electronic books. $2 local. $3 214472
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