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Managing Services.
~
Ebooks Corporation.
Managing Services.
Record Type:
Electronic resources : Monograph/item
Title/Author:
Managing Services.
Author:
Nankervis, Alan.
other author:
Milton-Smith, John.
Published:
Cambridge :Cambridge University Press,2005.
Description:
378 p.
Subject:
Service industries.
Online resource:
Click here to view book
ISBN:
9780511481260 (electronic bk.)
Managing Services.
Nankervis, Alan.
Managing Services.
[electronic resource]. - Cambridge :Cambridge University Press,2005. - 378 p.
Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
Electronic reproduction.
Available via World Wide Web.
Mode of access: World Wide Web.
ISBN: 9780511481260 (electronic bk.)Subjects--Topical Terms:
201121
Service industries.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD9980.5.M344 2005eb
Dewey Class. No.: 347.41075
Managing Services.
LDR
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9780511481260 (electronic bk.)
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9780521606516 (print)
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Nankervis, Alan.
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Managing Services.
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[electronic resource].
260
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Cambridge :
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Cambridge University Press,
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2005.
300
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378 p.
505
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Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
520
$a
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
533
$a
Electronic reproduction.
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Available via World Wide Web.
538
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Mode of access: World Wide Web.
650
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Service industries.
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201121
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Electronic books.
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local.
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214472
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Milton-Smith, John.
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323525
700
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Miyamoto, Yuki.
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Taylor, Ruth.
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Ebooks Corporation.
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Click here to view book
$u
http://dx.doi.org/10.1017/CBO9780511481260
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Attachments
000000025241
電子館藏
1圖書
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EB HD9980.5.M344 2005eb 2005
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1 records • Pages 1 •
1
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http://dx.doi.org/10.1017/CBO9780511481260
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