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Managing Services.

Ebooks Corporation.

Managing Services.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing Services.
作者:	Nankervis, Alan.
其他作者:	Milton-Smith, John.
出版者:	Cambridge :Cambridge University Press,2005.
面頁冊數:	378 p.
標題:	Service industries.
電子資源:	Click here to view book
ISBN:	9780511481260 (electronic bk.)

Managing Services.
Nankervis, Alan.

Managing Services.[electronic resource]. - Cambridge :Cambridge University Press,2005. - 378 p.

Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511481260 (electronic bk.)Subjects--Topical Terms:

201121
Service industries.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD9980.5.M344 2005eb

Dewey Class. No.: 347.41075

Managing Services.
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035 $a EBL239152
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300 $a 378 p.
505 0 $a Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
520 $a This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
533 $a Electronic reproduction. $n Available via World Wide Web.
538 $a Mode of access: World Wide Web.
650 4 $a Service industries. $3 201121
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Milton-Smith, John. $3 323525
700 1 $a Miyamoto, Yuki. $3 323526
700 1 $a Taylor, Ruth. $3 323527
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