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How Voters Decide :Information Proce...

Chong, Dennis.

How Voters Decide :Information Processing in Election Campaigns.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Voters Decide :
Reminder of title:	Information Processing in Election Campaigns.
Author:	Lau, Richard R.
other author:	Chong, Dennis.
Published:	Cambridge :Cambridge University Press,2006.
Description:	367 p.
Subject:	Voting research.
Online resource:	Click here to view book
ISBN:	9780511791048 (electronic bk.)

How Voters Decide :Information Processing in Election Campaigns.
Lau, Richard R.

How Voters Decide :Information Processing in Election Campaigns.[electronic resource]. - Cambridge :Cambridge University Press,2006. - 367 p.

Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; List of Tables and Figures; Acknowledgments; how voters decide: Information Processing during Election Campaigns; Part I Theory and Methods; Part II Information Processing; Part III. Politics; Part IV Conclusion; Appendix A. Detailed Examples of Decision Strategies in Action; Appendix B. How the Dynamic Information Board Works; Appendix C. Overview of Experimental Procedures; Appendix D. Detailed Decision Scripts; Appendix E. Calculating the On-line Evaluation Counter; References; Index

This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511791048 (electronic bk.)Subjects--Topical Terms:

290062
Voting research.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: JK1967 .L38 2006eb

Dewey Class. No.: 324.973

How Voters Decide :Information Processing in Election Campaigns.
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100 1 $a Lau, Richard R. $3 324219
245 1 0 $a How Voters Decide : $b Information Processing in Election Campaigns. $h [electronic resource].
260 $a Cambridge : $b Cambridge University Press, $c 2006.
300 $a 367 p.
505 0 $a Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; List of Tables and Figures; Acknowledgments; how voters decide: Information Processing during Election Campaigns; Part I Theory and Methods; Part II Information Processing; Part III. Politics; Part IV Conclusion; Appendix A. Detailed Examples of Decision Strategies in Action; Appendix B. How the Dynamic Information Board Works; Appendix C. Overview of Experimental Procedures; Appendix D. Detailed Decision Scripts; Appendix E. Calculating the On-line Evaluation Counter; References; Index
520 $a This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.
533 $a Electronic reproduction. $n Available via World Wide Web.
538 $a Mode of access: World Wide Web.
650 4 $a Voting research. $3 290062
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Chong, Dennis. $3 322769
700 1 $a Kuklinski, James H. $3 258025
700 1 $a Redlawsk, David P. $3 324218
710 2 $a Ebooks Corporation. $3 322111
776 1 $z 9780521848596
856 4 0 $z Click here to view book $u http://dx.doi.org/10.1017/CBO9780511791048