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The Profit Impact of Marketing Strat...

Ebooks Corporation.

The Profit Impact of Marketing Strategy Project :Retrospect and Prospects.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Profit Impact of Marketing Strategy Project :
其他題名:	Retrospect and Prospects.
作者:	Farris, Paul W.
其他作者:	Moore, Michael J.
出版者:	Leiden :Cambridge University Press,2004.
面頁冊數:	327 p.
電子資源:	Click here to view book
ISBN:	9780511488726 (electronic bk.)

The Profit Impact of Marketing Strategy Project :Retrospect and Prospects.
Farris, Paul W.

The Profit Impact of Marketing Strategy Project :Retrospect and Prospects.[electronic resource]. - Leiden :Cambridge University Press,2004. - 327 p.

Cover; Half-title; Title; Copyright; Contents; Figures; Tables; Contributors; Acknowledgments; Introduction; 1 The PIMS project: vision, achievements, and scope of the data; 2 Putting PIMS into perspective: enduring contributions to strategic questions; 3 PIMS and COMPUSTAT data: different horses for the same course?; 4 Order of market entry: empirical results from the PIMS data and future research topics; 5 Does innovativeness enhance new product success? Insights from a meta-analysis of the evidence; 6 Marketing costs and prices: an expanded view

The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. New ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511488726 (electronic bk.)Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 . / P76 2004

Dewey Class. No.: 658.8

The Profit Impact of Marketing Strategy Project :Retrospect and Prospects.
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505 8 $a 7 The model by Phillips, Chang, and Buzzell revisited ��the effects of unobservable variables8 Causation and components in market share��erformance models: the role of identites; 9 Cargo cult econometrics: specification testing in simultaneous equation marketing models; 10 PIMS and the market share effect: biased evidence versus fuzzy evidence; 11 PIMS in the new millennium: how PIMS might be different tomorrow; Select bibliography; Author index; Subject index
520 $a The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. New ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
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