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Consumer behavior :building marketin...
~
Hawkins, Del I.
Consumer behavior :building marketing strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Consumer behavior :Del I. Hawkins, David L. Mothersbaugh.
Reminder of title:
building marketing strategy /
Author:
Hawkins, Del I.
other author:
Mothersbaugh, David L.
Published:
New York :McGraw-Hill Irwin,c2013.
Description:
xxvii, 772p.: col. ill., 26 cm.
Notes:
Includes index.
Subject:
Consumer behaviorUnited States.
ISBN:
9780071315128 (alk. paper : IE)
Consumer behavior :building marketing strategy /
Hawkins, Del I.
Consumer behavior :
building marketing strategy /Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York :McGraw-Hill Irwin,c2013. - xxvii, 772p.: col. ill., 26 cm.
Includes index.
ISBN: 9780071315128 (alk. paper : IE)
LCCN: 2011049525Subjects--Topical Terms:
219970
Consumer behavior
--United States.
LC Class. No.: HF5415.33.U6 / H38 2013
Dewey Class. No.: 658.8/3420973
Consumer behavior :building marketing strategy /
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Consumer behavior :
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building marketing strategy /
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McGraw-Hill Irwin,
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xxvii, 772p.:
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col. ill.,
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26 cm.
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Includes index.
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Items
2 records • Pages 1 •
1
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320000594004
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.33.U6 H393 2013
一般使用(Normal)
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0
1 CD-ROM
300080177672
流通服務臺(二樓)
1圖書
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CF HF5415.33.U6 H393 Dk.1 2013
一般使用(Normal)
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0
2 records • Pages 1 •
1
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