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Inside Coca-Cola :a CEO's life story...

Beasley, David, (1958-)

Inside Coca-Cola :a CEO's life story of building the world's most popular brand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Inside Coca-Cola :Neville Isdell, with David Beasley.
Reminder of title:	a CEO's life story of building the world's most popular brand /
Author:	Isdell, Edward Neville,
other author:	Beasley, David,
Published:	New York :St. Martin's Press,2011.
Description:	xiv, 254 p., [8] p. of plates :ill. ;22 cm.
Subject:	Chief executive officersInterviews.
ISBN:	9780312617950 (hbk.) :

Inside Coca-Cola :a CEO's life story of building the world's most popular brand /
Isdell, Edward Neville,1944-

Inside Coca-Cola :a CEO's life story of building the world's most popular brand /Neville Isdell, with David Beasley. - 1st ed. - New York :St. Martin's Press,2011. - xiv, 254 p., [8] p. of plates :ill. ;22 cm.

Includes bibliographical references and index.

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

ISBN: 9780312617950 (hbk.) :NT$675

LCCN: 2011026763

Nat. Bib. Agency Control No.: 015879306UkSubjects--Personal Names:

566519
Isdell, Edward Neville,
1944-Subjects--Corporate Names:

566520
Coca-Cola Company.
Subjects--Topical Terms:

459844
Chief executive officers
--Interviews.

LC Class. No.: HD9349.S634 / C645 2011

Dewey Class. No.: 338.7/66362092

National Agricultural Library Call No.: HD9349.S634 / C645 2011

Inside Coca-Cola :a CEO's life story of building the world's most popular brand /
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020 $a 9780312617950 (hbk.) : $c NT$675
020 $a 031261795X (hbk.)
020 $a 9781250004987 (pbk.)
020 $a 1250004985 (pbk.)
035 $a (OCoLC)ocn707969327
035 $a 2011026763
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050 0 0 $a HD9349.S634 $b C645 2011
070 0 $a HD9349.S634 $b C645 2011
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100 1 $a Isdell, Edward Neville, $d 1944- $3 566519
245 1 0 $a Inside Coca-Cola : $b a CEO's life story of building the world's most popular brand / $c Neville Isdell, with David Beasley.
250 $a 1st ed.
260 $a New York : $b St. Martin's Press, $c 2011.
300 $a xiv, 254 p., [8] p. of plates : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
520 $a A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
600 1 0 $a Isdell, Edward Neville, $d 1944- $3 566519
610 2 0 $a Coca-Cola Company. $3 566520
650 0 $a Chief executive officers $v Interviews. $3 459844
650 0 $a Soft drink industry. $3 566522
700 1 $a Beasley, David, $d 1958- $3 566521