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Event marketing :how to successfully...

Preston, Chris, (1961-)

Event marketing :how to successfully promote events, festivals, conventions, and expositions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Event marketing :C.A. Preston.
Reminder of title:	how to successfully promote events, festivals, conventions, and expositions /
Author:	Preston, Chris,
Published:	Hoboken, NJ :John Wiley & Sons,c2012.
Description:	xix, 300 p. :ill., maps ;25 cm.
Subject:	Special eventsMarketing.
ISBN:	9780470891070 :

Event marketing :how to successfully promote events, festivals, conventions, and expositions /
Preston, Chris,1961-

Event marketing :how to successfully promote events, festivals, conventions, and expositions /C.A. Preston. - 2nd ed. - Hoboken, NJ :John Wiley & Sons,c2012. - xix, 300 p. :ill., maps ;25 cm. - Wiley event management series.

Includes bibliographical references (p. 280-287) and index.

ISBN: 9780470891070 :NT$1725

LCCN: 2012000700Subjects--Topical Terms:

192316
Special events
--Marketing.

LC Class. No.: GT3405 / .P74 2012

Dewey Class. No.: 659

Event marketing :how to successfully promote events, festivals, conventions, and expositions /
LDR:00810cam a2200253 a 4500 001 339869
005 20120803150542.0
008 120816s2012 njuab b 001 0 eng
010 $a 2012000700
020 $a 9780470891070 : $c NT$1725
020 $a 9781118110713 (ebk.)
020 $a 9781118110720 (ebk.)
020 $a 9781118110737 (ebk.)
035 $a 00000051
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a GT3405 $b .P74 2012
082 0 0 $a 659 $2 23
100 1 $a Preston, Chris, $d 1961- $3 566872
245 1 0 $a Event marketing : $b how to successfully promote events, festivals, conventions, and expositions / $c C.A. Preston.
250 $a 2nd ed.
260 $a Hoboken, NJ : $b John Wiley & Sons, $c c2012.
300 $a xix, 300 p. : $b ill., maps ; $c 25 cm.
490 0 $a Wiley event management series
504 $a Includes bibliographical references (p. 280-287) and index.
650 0 $a Special events $x Marketing. $3 192316