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Groundswell :winning in a world tran...

Bernoff, Josh.

Groundswell :winning in a world transformed by social technologies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Groundswell :Charlene Li, Josh Bernoff.
Reminder of title:	winning in a world transformed by social technologies /
Author:	Li, Charlene.
other author:	Bernoff, Josh.
Published:	Boston, Mass. :Harvard Business Review Press,c2011.
Description:	xv, 332 p. :ill. ;21 cm.
Subject:	Online social networksEconomic aspects.
ISBN:	9781422161982 (pbk.) :

Groundswell :winning in a world transformed by social technologies /
Li, Charlene.

Groundswell :winning in a world transformed by social technologies /Charlene Li, Josh Bernoff. - Expanded and rev. ed. - Boston, Mass. :Harvard Business Review Press,c2011. - xv, 332 p. :ill. ;21 cm.

Includes bibliographical references (p. 287-305) and indexes.

Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.

ISBN: 9781422161982 (pbk.) :NT$395

LCCN: 2012419359Subjects--Topical Terms:

384451
Online social networks
--Economic aspects.

LC Class. No.: HC79.I55 / L48 2011

Dewey Class. No.: 303.48/33

Groundswell :winning in a world transformed by social technologies /
LDR:01403nam a2200253 a 4500 001 341053
003 DLC
005 20120611153457.0
008 120903s2011 maua b 001 0 eng
010 $a 2012419359
020 $a 9781422161982 (pbk.) : $c NT$395
020 $a 1422161986 (pbk.)
020 $a 9781422125007 (hbk.)
020 $a 1422125009 (hbk.)
035 $a 2012419359
040 $a DLC $c DLC
042 $a pcc
050 0 0 $a HC79.I55 $b L48 2011
082 0 0 $a 303.48/33 $2 22
100 1 $a Li, Charlene. $3 568622
245 1 0 $a Groundswell : $b winning in a world transformed by social technologies / $c Charlene Li, Josh Bernoff.
250 $a Expanded and rev. ed.
260 $a Boston, Mass. : $b Harvard Business Review Press, $c c2011.
300 $a xv, 332 p. : $b ill. ; $c 21 cm.
504 $a Includes bibliographical references (p. 287-305) and indexes.
505 0 $a Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.
650 0 $a Online social networks $x Economic aspects. $3 384451
650 0 $a Information society $x Economic aspects. $3 223636
700 1 $a Bernoff, Josh. $3 568623