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Destination marketing :an integrated...
~
Pike, Steven.
Destination marketing :an integrated marketing communication approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Destination marketing :Steven Pike.
Reminder of title:
an integrated marketing communication approach /
Author:
Pike, Steven.
Published:
Amsterdam ;Elsevier/Butterworth-Heinemann,2012.
Description:
xv, 406 p. :ill. ;25 cm.
Subject:
Place marketing.
ISBN:
9780750686495 (pbk.) :
Destination marketing :an integrated marketing communication approach /
Pike, Steven.
Destination marketing :
an integrated marketing communication approach /Steven Pike. - Amsterdam ;Elsevier/Butterworth-Heinemann,2012. - xv, 406 p. :ill. ;25 cm.
Includes bibliographical references (p. 371-396) and index.
ISBN: 9780750686495 (pbk.) :NT$1268
Nat. Bib. No.: GBA7974052bnb
Nat. Bib. Agency Control No.: 014458509Subjects--Topical Terms:
233457
Place marketing.
LC Class. No.: G155.A1 / P54 2012
Dewey Class. No.: 338.47910688
Destination marketing :an integrated marketing communication approach /
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Pike, Steven.
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Destination marketing :
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an integrated marketing communication approach /
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Steven Pike.
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London :
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Elsevier/Butterworth-Heinemann,
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2012.
300
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xv, 406 p. :
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ill. ;
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25 cm.
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Includes bibliographical references (p. 371-396) and index.
650
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Place marketing.
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233457
650
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Tourism
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Marketing.
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193448
based on 0 review(s)
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000620866
西方語文圖書區(四樓)
1圖書
一般圖書
G155.A1 P636 2012
一般使用(Normal)
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1 records • Pages 1 •
1
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