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Business development :a market-orien...

Sörensen, Hans Eibe.

Business development :a market-oriented perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Business development :Hans Eibe Sörensen.
Reminder of title:	a market-oriented perspective /
Author:	Sörensen, Hans Eibe.
Published:	Hoboken, N.J. :Wiley,2012.
Description:	xi, 553 p. :ill. ;24 cm.
Subject:	Strategic planning.
ISBN:	9780470683668 (pbk.) :

Business development :a market-oriented perspective /
Sörensen, Hans Eibe.

Business development :a market-oriented perspective /Hans Eibe Sörensen. - Hoboken, N.J. :Wiley,2012. - xi, 553 p. :ill. ;24 cm.

Includes bibliographical references and index.

Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.

ISBN: 9780470683668 (pbk.) :NT$2058

LCCN: 2011046749Subjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28 / .S627 2012

Dewey Class. No.: 658.4/012

Business development :a market-oriented perspective /
LDR:01420cam a2200217 a 4500 001 341113
003 DLC
005 20120601074339.0
008 120903s2012 njua b 001 0 eng
010 $a 2011046749
020 $a 9780470683668 (pbk.) : $c NT$2058
020 $a 047068366X (pbk.)
035 $a 2011046749
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD30.28 $b .S627 2012
082 0 0 $a 658.4/012 $2 23
100 1 $a Sörensen, Hans Eibe. $3 568708
245 1 0 $a Business development : $b a market-oriented perspective / $c Hans Eibe Sörensen.
260 $a Hoboken, N.J. : $b Wiley, $c 2012.
300 $a xi, 553 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.
650 0 $a Strategic planning. $3 191522
650 0 $a Marketin $x Management. $3 568709