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Eyecare businessmarketing and strategy /

Moss, Gary L.

Eyecare businessmarketing and strategy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Eyecare businessGary L. Moss, Peter G. Shaw-McMinn ; foreword by Barry J. Barresi.
Reminder of title:	marketing and strategy /
Author:	Moss, Gary L.
other author:	Shaw-McMinn, Peter G.
Published:	Boston :Butterworth-Heinemann,c2001.
Description:	1 online resource (xviii, 339 p.) :ill.
Subject:	OphthalmologyMarketing.
Online resource:	http://www.sciencedirect.com/science/book/9780750672382
ISBN:	9780702038587

Eyecare businessmarketing and strategy /
Moss, Gary L.

Eyecare businessmarketing and strategy /[electronic resource] :Gary L. Moss, Peter G. Shaw-McMinn ; foreword by Barry J. Barresi. - Boston :Butterworth-Heinemann,c2001. - 1 online resource (xviii, 339 p.) :ill.

Includes bibliographical references and index.

ISBN: 9780702038587

Source: 179400:175762Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

571334
Ophthalmology
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: RE72 / .M67 2001

Dewey Class. No.: 617.7/0068/8

National Library of Medicine Call No.: 2001 E-258

Eyecare businessmarketing and strategy /
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650 0 $a Ophthalmology $x Marketing. $3 571334
650 1 2 $a Ophthalmology $x economics. $3 571335
650 2 2 $a Marketing of Health Services $x methods. $3 541508
650 2 2 $a Optometry $x economics. $3 571336
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