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Creative marketing for new product a...

Ishikawa, Akira, (1934-)

Creative marketing for new product and new business development

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creative marketing for new product and new business developmenteditors, Akira Ishikawa, Atsushi Tsujimoto.
other author:	Ishikawa, Akira,
Published:	Singapore ;World Scientific Pub. Co.,2008.
Description:	xvi, 320 p. :ill. (some col.)
Subject:	New products.
Online resource:	http://www.worldscientific.com/worldscibooks/10.1142/6622#t=toc
ISBN:	9789812772190 (electronic bk.)

Creative marketing for new product and new business development
Creative marketing for new product and new business development[electronic resource] /editors, Akira Ishikawa, Atsushi Tsujimoto. - Singapore ;World Scientific Pub. Co.,2008. - xvi, 320 p. :ill. (some col.)

Includes bibliographical references and index.

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy TeaTM" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2008.

System requirements: Adobe Acrobat Reader.

ISBN: 9789812772190 (electronic bk.)Subjects--Topical Terms:

230671
New products.

LC Class. No.: HF5415.153

Dewey Class. No.: 658.575

Creative marketing for new product and new business development
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245 0 0 $a Creative marketing for new product and new business development $h [electronic resource] / $c editors, Akira Ishikawa, Atsushi Tsujimoto.
260 $a Singapore ; $a Hackensack, N.J. : $b World Scientific Pub. Co., $c 2008.
300 $a xvi, 320 p. : $b ill. (some col.)
504 $a Includes bibliographical references and index.
520 $a New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy TeaTM" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
533 $a Electronic reproduction. $b Singapore : $c World Scientific Publishing Co., $d 2008. $n System requirements: Adobe Acrobat Reader. $n Mode of access: World Wide Web. $n Available to subscribing institutions.
650 0 $a New products. $3 230671
700 1 $a Ishikawa, Akira, $d 1934- $3 296068
700 1 $a Tsujimoto, Atsushi. $3 382983
710 2 $a World Scientific (Firm) $3 575130
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/6622#t=toc