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Marketing and management sciencespro...

(1998 :)

Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and management sciencesDamianos P. Sakas, Nikolaos Konstantopoulos, editors.
Reminder of title:	proceedings of the International Conference on ICMMS 2008 /
other author:	Sakas, D. E.
corporate name:
Published:	London :Imperial College Press ;c2010.
Description:	xxii, 617 p. :ill. (some col.), ports. (some col.)
Subject:	Marketing
Online resource:	http://www.worldscientific.com/worldscibooks/10.1142/P692#t=toc
ISBN:	9781848165106 (electronic bk.)

Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 /
Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 /[electronic resource] :Damianos P. Sakas, Nikolaos Konstantopoulos, editors. - London :Imperial College Press ;c2010. - xxii, 617 p. :ill. (some col.), ports. (some col.)

Includes bibliographical references.

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2010.

System requirements: Adobe Acrobat Reader.

ISBN: 9781848165106 (electronic bk.)Subjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 /
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245 1 0 $a Marketing and management sciences $h [electronic resource] : $b proceedings of the International Conference on ICMMS 2008 / $c Damianos P. Sakas, Nikolaos Konstantopoulos, editors.
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