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Marketing and management sciencespro...

(1998 :)

Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and management sciencesDamianos P. Sakas, Nikolaos Konstantopoulos, editors.
其他題名:	proceedings of the International Conference on ICMMS 2008 /
其他作者:	Sakas, D. E.
團體作者:
出版者:	London :Imperial College Press ;c2010.
面頁冊數:	xxii, 617 p. :ill. (some col.), ports. (some col.)
標題:	Marketing
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/P692#t=toc
ISBN:	9781848165106 (electronic bk.)

Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 /
Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 /[electronic resource] :Damianos P. Sakas, Nikolaos Konstantopoulos, editors. - London :Imperial College Press ;c2010. - xxii, 617 p. :ill. (some col.), ports. (some col.)

Includes bibliographical references.

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2010.

System requirements: Adobe Acrobat Reader.

ISBN: 9781848165106 (electronic bk.)Subjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing and management sciencesproceedings of the International Conference on ICMMS 2008 /
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