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不鏽鋼管配件產業產銷策略之研究 = Operation Strategy...

國立高雄大學高階經營管理碩士在職專班(EMBA)

不鏽鋼管配件產業產銷策略之研究 = Operation Strategy Analysis for the Stainless Steel Pipe Fittings Industry：The Case of C Company : 以C公司為例

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Operation Strategy Analysis for the Stainless Steel Pipe Fittings Industry：The Case of C Company
副題名:	以C公司為例
作者:	蘇金樹,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2012[民101]
面頁冊數:	78面圖，表格 : 30公分;
標題:	中小企業
標題:	Small-and-medium sized enterprise
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/09533996322224900579
附註:	參考書目：面69-71
摘要註:	在產品品質越來越受重視的現代科技，不鏽鋼管配件是科技產業不可或缺的產業之一。目前台灣廠商多屬於中小企業，一般只能從事生產危險性較低的產品。而在這個領域求發展時，有些加工技術仍有待加強，又限於資金問題無法馬上克服困難，只能屈於現狀。C公司在台灣是一家典型的中小企業，歷經三十一年歲月累積經驗，正處於成長期，極需要擬定一個適當的產銷策略。因此本研究論文以C公司為對象，透過個案研究法，藉由SWOT分析探討C公司的產銷策略，作為未來經營的參考。研究發現及建議如下：(1) 積極推動外銷市場：台灣市場規模較小，競爭者多，個案公司具備良好的人員與生產設備，應積極參與國際市場；(2) 注重研發與檢測的能力：雖然檢測人員的專業素養與設備皆已完善，但研發能量仍有待進一步提昇；(3) 爭取政府與學術單位的產業合作企劃案，增加與大型企業合作的機會，提昇技術上、資訊上、管理上及業務上的實質助益。 With the increasing requirement of high quality in the modern business, the stainless steel pipe fitting is one of the essential industries for the technological products. To date, most firms in Taiwan are small-and-medium sized enterprise (SME). In general, the products they can produce are mostly low-risk. However, even in this situation, they need to strengthen their processing technology and look for more funds to improve their manufacturing capability. With more than 31 operating experience, the case company, denoted by C, is a typical SME that needs a suitable operation strategy at a particular turning point. Therefore, based on this need, the research thesis conducts a case study that uses the SWOT analysis to derive the operation strategy for the C company. Research findings and suggestions are as follows that C company: (1) should actively promote the exporting market: Taiwan’s market is tightly competitive due to its size is too small. The C company should enter into international market because of good specialists and manufacturing facilities; (2) should put more efforts on the research & development and increase the ability of quality testing; (3) should develop the cooperation projects with government and academic institutions to improve technology, information, management, and business benefits.

不鏽鋼管配件產業產銷策略之研究 = Operation Strategy Analysis for the Stainless Steel Pipe Fittings Industry：The Case of C Company : 以C公司為例
蘇, 金樹

不鏽鋼管配件產業產銷策略之研究 = Operation Strategy Analysis for the Stainless Steel Pipe Fittings Industry：The Case of C Company : 以C公司為例 / 蘇金樹撰 - [高雄市] : 撰者, 2012[民101]. - 78面 ; 圖，表格 ; 30公分.
參考書目：面69-71.
中小企業Small-and-medium sized enterprise

不鏽鋼管配件產業產銷策略之研究 = Operation Strategy Analysis for the Stainless Steel Pipe Fittings Industry：The Case of C Company : 以C公司為例
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