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郊區量販店之設址與決策因素研究 = Research on Hyperm...

國立高雄大學都市發展與建築研究所

郊區量販店之設址與決策因素研究 = Research on Hypermarket Location Site in Suburban Area and Factors in their Decision-Making：Using Carrefour Nan Zhi store in Kaohsiung As an example : 以高雄家樂福楠梓店為例

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Research on Hypermarket Location Site in Suburban Area and Factors in their Decision-Making：Using Carrefour Nan Zhi store in Kaohsiung As an example
副題名:	以高雄家樂福楠梓店為例
作者:	葉祐廷,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2012[民101]
面頁冊數:	113面圖，表格 : 30公分;
標題:	人口變遷
標題:	Population Change
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/10746754122098599149
附註:	含參考書目
附註:	含附錄
摘要註:	近年來台灣零售市場的轉變，因全聯福利中心(Pxmart)大量市郊區設點，年營業額逼近量販店龍頭家樂福(Carrefour)，至2012年6月年營業額約621億，成功打敗家樂福量販店，全聯的佈局模式引起家樂福的注意； 2005年家樂福積極討論全聯的策略，採取兩種經營模式，其一是模仿全聯設置小型超市賣場，其次是設址策略改變單一區域的商圈範圍，轉向郊區設點的跨區型商圈。　　2008年家樂福目標在北高雄設置跨區型量販店，從岡山區、楠梓區、左營區三者中選擇設點。經本研究調查，設址決策過程與各區域的人口數有直接的關係，其次為土地取得與成本及競爭狀況。2010年楠梓店設置後，對鄰近周邊環境的影響，包含周邊土地價格上升、提昇生活機能及商業活絡等效益。對於楠梓店跨區型設點的成功可行性，本研究調查分析，商圈範圍可持續擴大至直徑16公里外，印證楠梓店的設點位置確實可成功吸引商圈範圍外的跨區型消費者族群。 In recent years, Taiwan's retail market changes due to Pxmart located a large number of outlets in outskirt area. In June 2012, Pxmart annual turnover of around 62.1 billion has successfully defeat the leading hypermarket Carrefour. This has indicated that their layout strategy has successfully caught the attention of Carrefour. Carrefour studied Pxmart business strategy back in 2005, which consists of two business models, firstly, imitation of Pxmart’s idea to set up small supermarket stores, and followed by the locational strategy to change a single regional district, turned to set up in cross-region.In 2008, Carrefour has targeted to set up cross region type hypermarket in northern Kaohsiung area. Carrefour planned to set up store in one of the three districts among Gangshan District, Nanzi District and Zuoying District. This study shows that the decision-making process in locating the store has a direct relationship with regional population, followed by the land acquisition costs and competitors force around that area. After the setup of Nan Zhi store in 2010, it poses some impacts on the surrounding such as the increase in surrounding’s land price. Besides that, it poses some positive impacts by enhancing the livability and as well as pushing commercial potential up to another level. In the extent of feasibility for Nan Zhi store to be successful, we deduce that the business district range can be expanded up to 16 kilometers in diameter. In the conclusion, we conclude that Nan Zhi store location is not only able to attract the existing consumers within the market area but also cross region type consumers.

郊區量販店之設址與決策因素研究 = Research on Hypermarket Location Site in Suburban Area and Factors in their Decision-Making：Using Carrefour Nan Zhi store in Kaohsiung As an example : 以高雄家樂福楠梓店為例
葉, 祐廷

郊區量販店之設址與決策因素研究 = Research on Hypermarket Location Site in Suburban Area and Factors in their Decision-Making：Using Carrefour Nan Zhi store in Kaohsiung As an example : 以高雄家樂福楠梓店為例 / 葉祐廷撰 - [高雄市] : 撰者, 2012[民101]. - 113面 ; 圖，表格 ; 30公分.
含參考書目含附錄.
人口變遷Population Change

郊區量販店之設址與決策因素研究 = Research on Hypermarket Location Site in Suburban Area and Factors in their Decision-Making：Using Carrefour Nan Zhi store in Kaohsiung As an example : 以高雄家樂福楠梓店為例
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