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觀光地區吸引遊客重要因素之研究 = The Critical Facto...

國立高雄大學經營管理研究所

觀光地區吸引遊客重要因素之研究 = The Critical Factors of Tourism Areas that Attract Visitors：A Case Study on Ken-ting National Park, Taiwan : 以墾丁國家公園為例

Record Type:	Language materials, printed : monographic
Paralel Title:	The Critical Factors of Tourism Areas that Attract Visitors：A Case Study on Ken-ting National Park, Taiwan
Title Information:	以墾丁國家公園為例
Author:	方恩,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2012[民101]
Description:	86面圖，表格 : 30公分;
Subject:	重要吸引因素
Subject:	Critical Attracting Factors
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/89522096983540592864
Notes:	參考書目：面51-57
Notes:	內容為英文
[NT 15001349]:	以墾丁國家公園為例
Summary:	墾丁國家公園是台灣最有名的旅遊景點，為探討遊客決定赴墾丁國家公園一遊的重要吸引因素，本文採用Q-排列技術作為研究的方法。本文首先依據專家意見及過去的文獻篩選出一組可能的吸引因素，接著據以發展出5個類別定義及34個問題陳述，作為對當時正在墾丁國家公園旅遊或曾經去過墾丁國家公園旅遊的遊客訪談的議題。在訪談過24位台灣遊客及12位外籍遊客後，本文發現只有4類別定義是有效的，17個陳述是通過驗證的。這個結果顯示墾丁地區吸引遊客的因素依序是自然景觀，其次是休閒娛樂，生態旅遊，最後才是電影戲劇。至於文化旅遊，則被排除在墾丁地區吸引因素之外。此外，本文的研究也發現，台灣遊客與外籍遊客對墾丁地區吸引因素類別定義的偏好次序並沒有太大的差異。 Ken-ting National Park is the most famous tourism destination in Taiwan. This article adopts the Q-sort technique to investigate the critical factors that attract tourist’s decision to visit Ken-ting National Park.Based on expert opinions and literature review this article firstly screens out a set of possible attracting factors for famous tourism destination, and then develops 5 category definitions and 34 statements accordingly as the issues to interview the participants who are visiting at or had ever been to Ken-ting National Park.After interviewing 24 Taiwanese tourists and 12 foreign tourists this article discovers that only 4 category definitions are valid and 17 statements are verified. The outcome of the research indicates that the attracting sequence for Ken-ting area is Nature and Landscape, Entertainment and Recreation, then follows Ecotourism, Drama and Film. As for Culture tourism, this factor is not a major consideration for visiting Ken-ting area. Furthermore, this article also reveals that Taiwanese tourists and foreign tourists have a minor difference in category definition preference.

觀光地區吸引遊客重要因素之研究 = The Critical Factors of Tourism Areas that Attract Visitors：A Case Study on Ken-ting National Park, Taiwan : 以墾丁國家公園為例
方, 恩

觀光地區吸引遊客重要因素之研究 = The Critical Factors of Tourism Areas that Attract Visitors：A Case Study on Ken-ting National Park, Taiwan : 以墾丁國家公園為例 / 方恩撰 - [高雄市] : 撰者, 2012[民101]. - 86面 ; 圖，表格 ; 30公分.
參考書目：面51-57內容為英文.
重要吸引因素Critical Attracting Factors

觀光地區吸引遊客重要因素之研究 = The Critical Factors of Tourism Areas that Attract Visitors：A Case Study on Ken-ting National Park, Taiwan : 以墾丁國家公園為例
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