國立高雄大學圖資館 |

社會認同、中心性與社會臨場感對於社交網站持續使用意願之影響 = The Influence of Social Identity，Centrality and Social Presence on Continuance Intention in Social Networking Sites

Record Type:	Language materials, printed : monographic
Paralel Title:	The Influence of Social Identity，Centrality and Social Presence on Continuance Intention in Social Networking Sites
Author:	鄭凱文,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2012[民101]
Description:	79面圖，表格 : 30公分;
Subject:	社會認同
Subject:	Social identity
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/83667095855441337067
Notes:	參考書目：面46-54
Notes:	103年12月16日公開
[NT 15001349]:	社會認同中心性與社會臨場感對於社交網站持續使用意願之影響
Summary:	在人們多樣的興趣及需求下，社交網站不僅提供使用者的資訊分享，亦是現今人們在社交關係發展上不可或缺的應用工具。然而，網路環境的低門檻特性，各種社交網站不斷推陳出新，導致使用者的高轉換率。基於網站營運效益來自於大量使用者投入以利曝光度的提升，社交網站如何吸引使用者持續使用，已成為相當重要的議題。本研究將社交網站使用者持續使用意願作為研究主軸，除了對網絡媒介的滿意度之外，成員間的關係品質也納入本研究模型。希望能對社交網站持續使用意願的影響因素作進一步的釐清。此外，社交網站以媒介溝通的形式存在線上社會環境中，社會臨場感的特質將納入探討，並延伸出兩個社會關係因素（社會認同與中心性）。本研究目的在於對影響社交網站使用者持續參與意願的因素作進一步的釐清，期望能在學術界與實務界提供有益的理論與實務意涵。 As people are with diverse interests and needs, social networking sites (SNSs) not only provide users with information sharing but also have also become an indispensable tool for the development of social relationships. However, the low entry barrier of setting up online services has introduced a large variety of SNSs, resulting in high turnover rate of users. Moreover, because the operational efficiency of a site is associated with the amount of participating users, it becomes a critical issue for SNSs to raise users’ continuance intention. This study focuses on factors that influence SNSs users’ continuance intention. Besides satisfaction for the network media, quality of relationship between members is also incorporated into the research model, in the hope to further explore the determining factors of SNSs continuance intention. Furthermore, as SNSs represent a form of mediated communication in the online social environment, the role of social presence is also investigated, along with the impact of two social relationship factors, social identity and centrality. The purpose of this study is to clarify the factors that influence SNSs users’ continuance intention with the hope to provide theoretical and practical implications to the academia and the practice.

社會認同、中心性與社會臨場感對於社交網站持續使用意願之影響 = The Influence of Social Identity，Centrality and Social Presence on Continuance Intention in Social Networking Sites
鄭, 凱文

社會認同、中心性與社會臨場感對於社交網站持續使用意願之影響 = The Influence of Social Identity，Centrality and Social Presence on Continuance Intention in Social Networking Sites / 鄭凱文撰 - [高雄市] : 撰者, 2012[民101]. - 79面 ; 圖，表格 ; 30公分.
參考書目：面46-54103年12月16日公開.
社會認同Social identity

社會認同、中心性與社會臨場感對於社交網站持續使用意願之影響 = The Influence of Social Identity，Centrality and Social Presence on Continuance Intention in Social Networking Sites
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