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Reconnecting marketing to markets

~

Araujo, Luis, (1970-)

Reconnecting marketing to markets

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reconnecting marketing to marketsedited by Luis Araujo, John Finch, Hans Kjellberg.
other author:	Araujo, Luis,
Published:	Oxford :Oxford University Press,2010.
Description:	1 online resource (xv, 275 p.) :ill.
Subject:	MarketingPhilosophy.
Online resource:	http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
ISBN:	9780191738043 (ebook) :

Reconnecting marketing to markets
Reconnecting marketing to markets[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.

Includes bibliographical references and index.

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:

578351
Marketing
--Philosophy.

LC Class. No.: HF5415 / .R43 2010

Dewey Class. No.: 658.8'001

Reconnecting marketing to markets
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020 $a 9780191738043 (ebook) : $c No price
020 $a 0191738042 (ebook) : $c No price
035 $a EDZ0000054990
040 $a StDuBDS $c StDuBDS
050 0 $a HF5415 $b .R43 2010
082 0 4 $a 658.8'001 $2 23
245 0 0 $a Reconnecting marketing to markets $h [electronic resource] / $c edited by Luis Araujo, John Finch, Hans Kjellberg.
260 $a Oxford : $b Oxford University Press, $c 2010.
300 $a 1 online resource (xv, 275 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
588 $a Description based on print version record.
650 0 $a Marketing $x Philosophy. $3 578351
650 0 $a Marketing $x Social aspects. $3 230848
700 1 $a Araujo, Luis, $d 1970- $3 578349
700 1 $a Finch, John. $3 578350
700 1 $a Kjellberg, Hans. $3 564397
776 0 8 $i Print version $z 9780199578061
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

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000000071590

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EB HF5415 R43 2010 2010

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1 records • Pages 1 •
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http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001

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