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Inside marketingpractices, ideologie...

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Cayla, Julien.

Inside marketingpractices, ideologies, devices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Inside marketingedited by Detlev Zwick and Julien Cayla.
其他題名:	practices, ideologies, devices /
其他作者:	Zwick, Detlev.
出版者:	Oxford :Oxford University Press,2011.
面頁冊數:	1 online resource (xi, 357 p.) :ill.
標題:	Marketing.
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
ISBN:	9780191724916 (ebook) :

Inside marketingpractices, ideologies, devices /
Inside marketingpractices, ideologies, devices /[electronic resource] :edited by Detlev Zwick and Julien Cayla. - Oxford :Oxford University Press,2011. - 1 online resource (xi, 357 p.) :ill.

Includes bibliographical references and index.

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

ISBN: 9780191724916 (ebook) :No priceSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Inside marketingpractices, ideologies, devices /
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504 $a Includes bibliographical references and index.
520 8 $a This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
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http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001

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