| Record Type: |
Language materials, printed
: monographic
|
| Author: |
王俊人, |
| Secondary Intellectual Responsibility: |
高俊雄, |
| Secondary Intellectual Responsibility: |
劉吉川, |
| Place of Publication: |
台北市 |
| Published: |
華都文化; |
| Year of Publication: |
2010[民99] |
| Edition: |
一版 |
| Description: |
[8], 301面圖，表格 : 23公分; |
| Series: |
華杏機構 |
| Subject: |
旅遊業管理 - |
| Subject: |
休閒活動 - |
| Subject: |
行銷管理 - |
| Notes: |
封面英文題名：Marketing management in the leisure industry |
| Notes: |
參考書目：面299-301 |
| [NT 15001349]: |
Marketing management in the leisure industry |
| ISBN: |
978-986-6860-70-6 |