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Branding the candidatemarketing strategies to win your vote /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Branding the candidateLisa Spiller and Jeff Bergner ; foreword by Don E. Schultz.
Reminder of title:	marketing strategies to win your vote /
Author:	Spiller, Lisa.
other author:	Bergner, Jeffrey T.
Published:	Santa Barbara, Calif. :Praeger,c2011.
Description:	xvi, 211 p. :ill. (some col.), map ;26 cm.
Subject:	Campaign managementUnited States.
Online resource:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313394059 (e-book)

Branding the candidatemarketing strategies to win your vote /
Spiller, Lisa.

Branding the candidatemarketing strategies to win your vote /[electronic resource] :Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. - Santa Barbara, Calif. :Praeger,c2011. - xvi, 211 p. :ill. (some col.), map ;26 cm. - Praeger series in political communication. - Praeger series in political communication..

Includes bibliographical references and index.

ISBN: 0313394059 (e-book)

LCCN: 2011010317Subjects--Topical Terms:

239272
Campaign management
--United States.

LC Class. No.: JK2281 / .S65 2011

Dewey Class. No.: 324.7/30973

Branding the candidatemarketing strategies to win your vote /
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