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Trust, social relations and engagementunderstanding customer behaviour on the Web /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Trust, social relations and engagementby Donatella Padua.
Reminder of title:	understanding customer behaviour on the Web /
Author:	Padua, Donatella.
Published:	Basingstoke :Palgrave Macmillan,2012.
Description:	1 online resource (231 p.)
Subject:	Relationship marketing.
Online resource:	https://link.springer.com/book/10.1057/9780230391253
ISBN:	9780230391253 (electronic bk.)

Trust, social relations and engagementunderstanding customer behaviour on the Web /
Padua, Donatella.

Trust, social relations and engagementunderstanding customer behaviour on the Web /[electronic resource] :by Donatella Padua. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource (231 p.)

ISBN: 9780230391253 (electronic bk.)

Standard No.: 9786613900302

Nat. Bib. Agency Control No.: 016025912UkSubjects--Topical Terms:

187343
Relationship marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.55

Dewey Class. No.: 658.8/12

Trust, social relations and engagementunderstanding customer behaviour on the Web /
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016 7 $a 016025912 $2 Uk
020 $a 9780230391253 (electronic bk.)
020 $a 0230391257 (electronic bk.)
020 $z 9780230391246 (Cloth)
020 $z 0230391249 (Cloth)
024 8 $a 9786613900302
035 $a (OCoLC)809409710
035 $a ocn809409710
040 $a CDX $c CDX $d OCLCO $d N $d UKPGM $d UKMGB $d E7B $d YDXCP $d OCLCQ
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072 7 $a BUS $x 018000 $2 bisacsh
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245 1 0 $a Trust, social relations and engagement $h [electronic resource] : $b understanding customer behaviour on the Web / $c by Donatella Padua.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource (231 p.)
588 $a Description based on print version record.
650 0 $a Relationship marketing. $3 187343
650 0 $a Internet marketing. $3 208232
650 0 $a Business enterprises $x Valuation. $3 209976
650 7 $a BUSINESS & ECONOMICS / Customer Relations $2 bisacsh $3 584326
655 4 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Padua, Donatella. $t Trust, social relations and engagement. $d Basingstoke : Palgrave Macmillan, 2012 $z 9780230391246
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9780230391253
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