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The quintessence of intercultural bu...

Moll, Melanie.

The quintessence of intercultural business communication

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The quintessence of intercultural business communicationby Melanie Moll.
作者:	Moll, Melanie.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg :2012.
面頁冊數:	vii, 119 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business communication.
電子資源:	http://dx.doi.org/10.1007/978-3-642-28238-6
ISBN:	9783642282386 (electronic bk.)

The quintessence of intercultural business communication
Moll, Melanie.

The quintessence of intercultural business communication[electronic resource] /by Melanie Moll. - Berlin, Heidelberg :Springer Berlin Heidelberg :2012. - vii, 119 p. :ill., digital ;24 cm. - Quintessence series. - Quintessence series..

The Metaculture: Our Global Culture -- Communicating Meaning -- Verbal Communication in Action -- Non-verbal Communication in Action.

Successful business communication is more than simply speaking your client's language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a way that helps you as a busy intercultural manager understand what others are communicating to you and those around you. We take apart real examples of intercultural business interaction and show you how deeply embedded cultural norms are found within a simple conversation. Then we offer you important tools and principles that you can use to improve your own intercultural business communication. After reading this book, you should have a good understanding of the basic culture types, and be able to identify most cultures based on the principles described here. Additionally, you will know which social issues, attitudes, and values appear even in the most rational business negotiation. Most importantly, your cultural awareness will help you build successful and lasting relationships with your clients across regional and global boundaries.

ISBN: 9783642282386 (electronic bk.)Subjects--Topical Terms:

199978
Business communication.

LC Class. No.: F5718 / .M65 2012

Dewey Class. No.: 658.45

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