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The service-dominant logic of market...

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Lusch, Robert F.

The service-dominant logic of marketing :dialog, debate, and directions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The service-dominant logic of marketing :Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.
Reminder of title:	dialog, debate, and directions /
other author:	Lusch, Robert F.
Published:	Armonk, N.Y. :M.E. Sharpe,c2006.
Description:	xviii, 449 p. :ill. ;27 cm.
Subject:	MarketingPhilosophy.
ISBN:	0765614901 (cloth : alk. paper)

The service-dominant logic of marketing :dialog, debate, and directions /
The service-dominant logic of marketing :dialog, debate, and directions /Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr. - Armonk, N.Y. :M.E. Sharpe,c2006. - xviii, 449 p. :ill. ;27 cm.

Includes bibliographical references and index.

ISBN: 0765614901 (cloth : alk. paper)

LCCN: 2005024992

Nat. Bib. No.: GBA598636bnbSubjects--Topical Terms:

578351
Marketing
--Philosophy.

LC Class. No.: HF5415 / .S377 2006

Dewey Class. No.: 658.8/12

The service-dominant logic of marketing :dialog, debate, and directions /
LDR:00959cam 22002534a 4500 001 360879
003 OCoLC
005 20090917013557.0
008 130311s2006 nyua b 001 0 eng
010 $a 2005024992
015 $a GBA598636 $2 bnb
020 $a 0765614901 (cloth : alk. paper)
020 $a 9780765614902 (cloth : alk. paper)
020 $a 076561491X (pbk. : alk. paper)
020 $a 9780765614919 (pbk. : alk. paper)
035 $a (OCoLC)61451576
035 $a ocm61451576
040 $a DLC $c DLC $d BAKER $d UKM $d C#P $d COO $d NLGGC $d IG# $d BTCTA $d YDXCP $d OCLCG $d U9S
042 $a pcc
050 0 0 $a HF5415 $b .S377 2006
082 0 0 $a 658.8/12 $2 22
245 0 4 $a The service-dominant logic of marketing : $b dialog, debate, and directions / $c Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.
260 $a Armonk, N.Y. : $b M.E. Sharpe, $c c2006.
300 $a xviii, 449 p. : $b ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Philosophy. $3 578351
650 0 $a Customer services. $3 200368
650 0 $a Relationship marketing. $3 187343
700 1 $a Lusch, Robert F. $3 592998
700 1 $a Vargo, Stephen L., $d 1945- $3 592999

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1 records • Pages 1 •
1

Inventory Number

No. of reservations

320000630113

專案借書

計畫用書三年

一般圖書

HF5415 S491 2006

一般使用(Normal)

[NT 15000113]

0

1 records • Pages 1 •
1

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